Bavaria Fully Supports Arrested Dutch Women

LIESHOUT, The Netherlands, June 16, 2010 /PRNewswire/ -- Because Bavaria is unable to respond to all the questions from the press on this issue, it would like to react with a written statement concerning the arrest of two Dutch women this morning. Unfortunately, Bavaria has been drawn into the furore surrounding the arrest of the two ladies, who were wearing orange dresses worn by thousands of Dutch women and football supporters. Due to the association, Bavaria feels obligated to respond to the various questions put to it. Understandably, the well-being of the women is our biggest concern right now.

Bavaria regrets that these two Dutch women have now become affected by the FIFA response to the orange Dutch Dresses they wore in the soccer stadium last Monday, during the World Cup match between Denmark and the Netherlands. There is no way FIFA can hold these ladies responsible for their attendance at the match in their Dutch Dresses, in Soccer City, and Bavaria is currently doing everything in its power to assist the arrested women. Bavaria has arranged all legal assistance and housing for them, and keeps close contact with their families. Bavaria will ask FIFA to immediately stop what it feels is the intimidation of Dutch-Dressed female supporters. Bavaria takes no responsibility for the actions of FIFA.

If FIFA has any problems with our company, we would like to ask them to contact us directly, and not take action against innocent people wearing our orange dress. Until now, Bavaria has not heard anything from FIFA directly. The World Cup tournament should be an enjoyable event for all supporters, male and female, regardless of their outfits.

Bavaria's intention with the Dutch Dresses has always been to generate pleasure and enthusiasm amongst football fans. This was very well understood and appreciated by the international audience in and around the Soccer City stadium in Johannesburg. The Dutch Dresses do not have a big brand name logo. Within a short period of time after their introduction, over 200,000 orange dresses have been sold in supermarkets in the Netherlands with 8-packs of Bavaria beer.

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About Bavaria N.V.

As an independent family brewery Bavaria holds a unique position on the international beer market. For seven generations, the company has been managed by the Swinkels family. In addition to the Lieshout brewery Bavaria also works closely together with beer brewery De Koningshoeven (La Trappe). As the company has two malting plants of its own, the entire brewery process takes place in-house. Bavaria is the only large brewer in the Netherlands who brews its beer using pure, natural mineral waters from its own springs. This characterises Bavaria's key philosophy: a constant high quality of its beers. Of the six million hectolitres of beer produced annually in the Brabant-based organisation, nearly 70% is destined for foreign markets. Today, people in about 130 countries enjoy Bavaria beer. http://www.bavaria.nl

SOURCE Bavaria N.V.