NEW YORK, March 25, 2014 /PRNewswire/ -- This month, luxury Swiss watch brand, Baume & Mercier unveils a new ad campaign shot by world-renowned photographer, Peter Lindbergh.  Under Lindbergh's sensitive eye, Baume & Mercier reveals universal photographic stories, such as a commitment, a wedding, a birth, an achievement, a birthday and a holiday. Each of these captured moments mark great celebrations in an individual's life and in this new campaign, it reveals yet another pictorial of Baume & Mercier's "Life is about moments" signature adage.

Baume & Mercier, a brand rich in history and watchmakers since 1830, has always been a Maison that expresses watchmaking excellence through a simple, consistent belief by its founders: "Accept only perfection, only manufacture watches of the highest quality."

In 1869, Louis-Victor Baume, co-founder of the Maison Baume, gave a richly decorated gold pocket watch to his daughter, Melina, for her first communion, with the following words engraved on it: "To our beloved child." The symbolism of a gift transcends generations, and for Baume & Mercier, time is far more than a succession of seconds, minutes and hours: time is marked by rare moments with which the brand associates. The brand envisions the gift of a watch as a way to commemorate a precious moment and to carry it within ourselves; in the same way one wears a cherished object.

To turn these emotions into beautiful photography, both intimate and universal, there was no better artist than Peter Lindbergh, with his sensitive and distinctly cinematographic touch through careful composition with pure, emotional truth. 

This global ad campaign was shot in southern California and will feature a selection of best selling men's and ladies watches. The campaign will debut in US media in May 2014.

To learn more about Baume & Mercier, visit http://www.baume-et-mercier.com/en-us/home.html.

Photo - http://photos.prnewswire.com/prnh/20140325/NY89751
Logo - http://photos.prnewswire.com/prnh/20120910/NY70731LOGO-b

Contact: Melissa Stolper, 201-658-2019, [email protected]

SOURCE Baume & Mercier