Bath & Body Works® Announces Launch Of Gingham

To Celebrate National Fragrance Day with Preview of a Fresh, Vibrant and Happy New Fragrance

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Mar 14, 2019, 08:30 ET

COLUMBUS, Ohio, March 14, 2019 /PRNewswire/ -- March 21 is National Fragrance Day and to celebrate, Bath & Body Works^®, specialty retailer and home to America's Favorite Fragrances^®, has announced the upcoming launch of its newest fragrance, Gingham, on April 15.

Gingham will join the retailer's extensive portfolio of some of the world's most iconic and beloved Bath & Body Works-exclusive fragrances – from nostalgic favorites like Cucumber Melon and Japanese Cherry Blossom to more recently launched bestsellers like Rose and In The Stars.

Developed by Firmenich master perfumer Honorine Blanc, Gingham was created to be an expression of Bath & Body Works' happy spirit and celebrate everything its customers love about the brand.

"Each fragrance I create for Bath & Body Works has a story and a strong identity – for Gingham, I wanted to capture a fragrance that connects with the consumer, connects with nature and is the happiest fragrance ever," said Honorine Blanc, Master Perfumer, Firmenich. "The ingredients and fragrance notes I selected were carefully chosen and embody the authenticity and optimism the brand has come to represent."

Gingham blends bright florals and a hint of sweet citrus with notes of blue freesia, sweet clementine and soft violet petals for a fragrance that's fresh, vibrant and happy.

In honor of National Fragrance Day, March 21, Bath & Body Works is releasing a Gingham mini perfume spray preview prior to its highly anticipated launch April 15 in stores nationwide and online. The Gingham collection will include:

Fragrance: Eau De Parfum ($39.50), Fine Fragrance Mist ($14.50), Mini Perfume Spray ($12.50) and Diamond Shimmer Mist ($16.50)
Cleansers: Shower Gel ($12.50), NEW Moisturizing Body Wash ($12.50), Whipped Sugar Body Scrub ($16.50) and PocketBac Hand Sanitizer ($1.75)
Moisturizers: Body Cream ($13.50), Body Lotion ($12.50) and Hand Cream ($4.00)
Home Fragrance products: 3-Wick Candle ($24.50) and Wallflowers Fragrance Refill ($6.50)

ABOUT BATH & BODY WORKS
Bath & Body Works is one of the world's leading specialty retailers & home to America's Favorite Fragrances^® offering a breadth of exclusive fragrances for the body & home, including the #1 selling collections for body lotion and body cream, body wash, hand soap and fine fragrance mist. For nearly 30 years, customers have looked to Bath & Body Works for quality, on-trend products & the newest, freshest fragrances. Today, these fragrant products can be purchased at more than 1,800 Bath & Body Works and White Barn retail locations worldwide as well as on bathandbodyworks.com. Bath & Body Works stands by every product with a 100% guarantee – if at any time, for any reason you aren't satisfied with a purchase, you can return it. Join in the social conversation on Instagram, Facebook, Pinterest, Twitter & YouTube.