Baskin-Robbins' New Creature Creations® Are the Perfect Scoop of Summer and Sea-Inspired Fun

Celebrate National Ice Cream Month with Creature Creations® and a Cool New Flavor of the Month, Beach Day

News provided by

Baskin-Robbins

Jun 23, 2021, 10:00 ET

BOSTON, June 23, 2021 /PRNewswire/ -- Baskin-Robbins is serving up some serious under the sea ice cream fun with the launch of its new offering, Creature Creations® Into the Sea. Just in time to beat the summer heat, these decked out, sea-inspired scoops feature a cast of nautical characters that will have ice cream lovers' taste buds (and imaginations) adrift with excitement.

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NEW Creature Creations® Into the Sea: Get a scoop of sea-inspired fun with the NEW Baskin-Robbins Creature Creations® Into the Sea. With playful cup designs, an edible white chocolate topper and a colorful explosion of sea-inspired sprinkles, the cast of nautical characters including a dolphin, shark, and sea turtle will have you deep diving into deliciousness all summer long.
NEW Creature Creations® Into the Sea: Get a scoop of sea-inspired fun with the NEW Baskin-Robbins Creature Creations® Into the Sea. With playful cup designs, an edible white chocolate topper and a colorful explosion of sea-inspired sprinkles, the cast of nautical characters including a dolphin, shark, and sea turtle will have you deep diving into deliciousness all summer long.
NEW Beach Day Flavor of the Month: The perfect complement to any Creature Creations® character, Baskin-Robbins’ NEW July Flavor of the Month, Beach Day, swirls crunchy graham cracker “sand,” milk chocolate-flavored caramel-filled candy sea turtles and colorful frosting flecks into blue sea salt vanilla-flavored ice cream for a scoop of summer paradise.
NEW Beach Day Flavor of the Month: The perfect complement to any Creature Creations® character, Baskin-Robbins’ NEW July Flavor of the Month, Beach Day, swirls crunchy graham cracker “sand,” milk chocolate-flavored caramel-filled candy sea turtles and colorful frosting flecks into blue sea salt vanilla-flavored ice cream for a scoop of summer paradise.
NEW Creature Creations® Into the Sea Cakes: The perfect slice of summer fun, each sea-inspired Creature Creations® character can be enjoyed as an ice cream cake and customized with your cake flavor of choice and favorite Baskin-Robbins ice cream.
NEW Creature Creations® Into the Sea Cakes: The perfect slice of summer fun, each sea-inspired Creature Creations® character can be enjoyed as an ice cream cake and customized with your cake flavor of choice and favorite Baskin-Robbins ice cream.

Straight from the seven seas, the new Creature Creations® - including a dolphin, shark, and sea turtle - are riding waves into Baskin-Robbins shops all summer long through playful cup designs, an edible white chocolate topper and a colorful explosion of sea-inspired sprinkles. Guests will also receive a free creature-inspired crown with every Creature Creations® purchase to add a splash of fun while enjoying their ice cream, while supplies last. For a shareable Creature Creations® experience, these friendly faces from under the sea are also available in customizable ice cream cakes perfect for summer birthdays, backyard barbeques, or any summer occasion. 

For guests who want to dive deeper into the adventure, Baskin-Robbins' July Flavor of the Month, Beach Day, is a scoop of summer paradise. Beach Day is a sweet and salty wave of blue sea salt vanilla-flavored ice cream, swirled with crunchy graham cracker "sand" and milk chocolate-flavored caramel-filled candy sea turtles and colorful frosting flecks – the perfect complement to any Creature Creations® character.

"It's officially summer at Baskin-Robbins," said Shannon Blakely, Vice President of Marketing & Culinary, Baskin-Robbins. "Beach Day and our lively lineup of Creature Creations® will have you feeling like you're enjoying a day at the beach even when you're not seaside."

Get all the details on July's offerings by visiting www.BaskinRobbins.com, and follow along for more news and show us your inner sea creature on (www.instagram.com/BaskinRobbins), TikTok (www.tiktok.com/@baskinrobbins), Twitter (www.twitter.com/BaskinRobbins) and Facebook (www.facebook.com/BaskinRobbins).

About Baskin-Robbins
Named a top snack and beverage franchise in the United States by Nation's Restaurant News in 2020, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream, a full range of beverages and a delicious lineup of desserts including custom ice cream cakes, the Polar Pizza® Ice Cream Treat and take-home ice cream quarts and pints, providing quality and value to consumers at more than 7,700 retail shops in 52 countries worldwide. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,300 ice cream flavors and a wide variety of delicious treats. Baskin-Robbins is part of the Inspire Brands family of restaurants. For more information, visit www.BaskinRobbins.com.

MEDIA CONTACT:
Kelly Deininger
Baskin-Robbins
781-737-5200
[email protected]

SOURCE Baskin-Robbins

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http://www.baskinrobbins.com

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