Baskin-Robbins' Festive Holiday Ice Cream Cakes Now Available To Order Online In San Diego

CANTON, Mass., Dec. 16, 2013 /PRNewswire/ -- Baskin-Robbins, the world's largest chain of ice cream specialty shops, has made holiday party planning easier for guests in the San Diego area this year with its online cake ordering. Guests can visit www.baskinrobbins.com/onlineordering to browse through Baskin-Robbins' gallery of creative and eye-catching ice cream cakes, including Baskin-Robbins' holly jolly Snowman ice cream cake and Candy Lane Cottage ice cream cake, which are perfect for any party or celebration this holiday season. Guests can create customizable cakes by choosing their favorite ice cream and cake flavor combination.

(Logo: http://photos.prnewswire.com/prnh/20121022/NY96752LOGO-b )

When ordering a cake online, Baskin-Robbins guests are able to choose from a wide range of options to customize their own ice cream cake, including several cake shapes and sizes, and a variety of ice cream flavor and cake combinations. Upon visiting the online cake ordering site, guests are prompted to enter their zip code to be directed to their nearest participating Baskin-Robbins location.

Each cake can be customized with one of up to 16 Baskin-Robbins ice cream flavors like Rocky Road, Jamoca® Almond Fudge or OREO® Cookies 'n Cream, and one of two cake varieties, Chocolate or Vanilla. Guests can also choose from a variety of additional items, including birthday candles  and Clown Cones, made with any of the up to 16 available Baskin-Robbins ice cream flavors. Online cake orders will be available for pick-up on the date selected by the guest, with cakes available as soon as 24 hours after the order is placed.

"At Baskin-Robbins, we're always looking for innovative ways to enhance the guest experience," said Tracy Russell, Director of Marketing for Baskin-Robbins.  "Our festive holiday cakes are the perfect centerpiece for any party this season and our online cake ordering allows guests to conveniently customize and order their own Baskin-Robbins ice cream cake in a fun and interactive way."

Baskin-Robbins' online cake ordering is available at more than 20 participating locations in the San Diego area. To find nearby participating locations, guests can use the "Find a Shop" feature on www.BaskinRobbins.com and look for the ice cream cake logo next to the store location. More information about Baskin-Robbins' online cake ordering in San Diego can also be found at www.facebook.com/BaskinRobbins.

About Baskin-Robbins
Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 31st annual Franchise 500® ranking, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream and soft serve, custom ice cream cakes and a full range of beverages, providing quality and value to consumers at more than 7,100 retail shops in nearly 50 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. In 2012, more than 13 million ice cream cakes were sold in Baskin-Robbins shops worldwide. For the full-year 2012, Baskin-Robbins' shops had global franchisee-reported sales of approximately $1.9 billion. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For further information, visit http://www.baskinrobbins.com/

Contact:
Justin Drake
Dunkin' Brands
781-737-5200
[email protected]

SOURCE Baskin-Robbins

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