Basis Awarded 2012 CES Best of Innovations Design and Engineering Honors; Tops Health and Wellness Category

SAN FRANCISCO, Nov. 10, 2011 /PRNewswire/ -- BASIS Science, Inc. has won a 2012 International CES Best of Innovations Design and Engineering Award Honor by The Consumer Electronics Association (CEA). The Basis B1 band was named the winner in the health and wellness category.

(Photo: http://photos.prnewswire.com/prnh/20110923/LA74085)

Basis was founded on a belief that the key to encouraging people to play a more active role in their health and wellness lies in combining comprehensive information about their body, with easy-to-understand insights and a motivating experience.  As a result, the Basis B1 band is the world's first continuous heart rate and health tracker that works with a web-based personal dashboard to give you a full picture of your health and wellness. The wrist-worn device records your heart rate, calories burned, levels of activity and sleep patterns 24/7. You can also connect with your social networks online to stay motivated.

"We believe that heart rate provides the foundation to understanding health, yet until now, it hasn't been possible to collect this information on a 24/7 basis in our daily lives," said Jef Holove, Basis CEO. "The technical centerpiece of the Basis band is an optical engine that directs light into the skin to 'see' actual blood flow, with no effort required on the part of the wearer," said Holove.

Basis' optical engine is complemented by four other sensors including: two heat sensors that track skin and ambient temperature changes; a three-axis accelerometer that records movement and activity; and galvanic skin response sensors that helps track the intensity of activity by measuring sweat levels.  

The Best of Innovations awards were judged by a panel of independent industrial designers, engineers and members of the media, to honor cutting edge design in consumer electronics across 32 product categories. Judges examined the unique features, intended use and function, and overall engineering and design qualities.

Basis will be showcasing the Basis B1 band at the 2012 CES in Las Vegas in January.

About Basis: 

BASIS Science, Inc. believes it is easier to get and stay healthy when wellness is fun, social and informative. To put this within everyone's reach, the company invented the Basis band – the world's first connected heart rate and health tracker wearable on the wrist.  Convenient and customizable, the multi-sensor Basis B1 band collects data like heart rate, calories burned, physical activity and sleep patterns. It links to your personal dashboard where you can easily view performance, share data, earn rewards, and engage with the Basis community. BASIS Science, Inc. is backed by Norwest Venture Partners and Doll Capital Management. For more information visit: www.mybasis.com.

BASIS is a trademark of Basis Science, Inc. in the United States and other countries.

SOURCE BASIS Science, Inc.

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