BASF to host vehicle unveilings; showcase new color and productivity tools at 2014 SEMA

Company to host appearances and vehicles from designers Foose, Friedlinghaus, Launier and Trepanier

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Oct 29, 2014, 10:36 ET

SOUTHFIELD, Mich., Oct. 29, 2014 /PRNewswire/ -- BASF Automotive Refinish, a leader in the collision repair and commercial and specialty vehicle coatings market, has announced its official schedule of events for the upcoming 2014 Specialty Equipment Market Association (SEMA) Show, held Nov. 4 - Nov. 7 in Las Vegas.

BASF will showcase restyled vehicles, host designer autograph sessions and present the latest in car color technology at booth #21455. Events kick off on Tuesday, Nov. 4 at 2 p.m. with a press conference at the BASF booth where the Chip Foose-restyled 1960 Ford Starliner and a restyled 2015 Toyota Sienna from Ryan Friedlinghaus of West Coast Customs will both be unveiled. The Starliner features a Metallic Grey paint from BASF's Glasurit® 90-Line and the Sienna is painted in a custom Fiji Blue from BASF's R-M® Onyx HD line.

"BASF is proud to have both Chip and Ryan, two of the industry's top car designers, unveiling their creations in our booth. SEMA is a great place for our current and prospective customers to talk to BASF experts about how our innovative solutions can help improve their shop performance," said Paul Whittleston, Vice President, Automotive Refinish & Industrial Coatings Solutions North America.

Foose will also sign autographs at the BASF booth from 9 a.m. to 11 a.m. on both Tuesday, Nov. 4 and Thursday, Nov. 6. Attendees can also meet designer Ryan Friedlinghaus of West Coast Customs when he signs autographs at the booth from 11 a.m. to noon on both Wednesday, Nov. 5 and Friday, Nov. 7.

In addition, BASF will host restyled vehicles at its booth, including the 2014 Ridler Award winning Buick Riviera, Rivsion, from JF Launier of JF Kustoms. Rivsion was painted in BASF R-M® Onyx HD Riverian Sunset Pearl. The car voted America's Most Beautiful Roadster earlier this year, the 1935 Chevy Phaeton restyled by Troy Trepanier of Rad Rides by Troy, owned by Wes Rydell and painted with Glasurit® 90-Line in black and maroon will also be on display at the booth.

Throughout the show, experts from BASF will be on hand to discuss the latest in car color technology – including the new SmartCOLOR™ online tool– as well as business improvement programs and the best color matching tools in the industry.

For more information, please visit: www.basfrefinish.com.

For press photos please click on the following link:

http://www.basf.us/pressphotos/10-29-14_Foose1.jpg

Suggested caption: 1960 Ford Starliner by Chip Foose and painted with BASF Glasurit 90-Line Metallic Grey will be unveiled in the BASF SEMA booth Tuesday, Nov. 4.

http://www.basf.us/pressphotos/10-29-14_Launier2.jpg

Suggested caption: 2014 Ridler winner, 1964 Buick Riviera by JF Launier painted with BASF R-M Onyx HD Rivieran Sunset Pearl on display in the BASF SEMA booth.

http://www.basf.us/pressphotos/10-29-14_Trepanier3.jpg

Suggested caption: 1935 Chevy Phaeton by Troy Trepanier painted with BASF Glasurit 90-Line in black and maroon on display in the BASF SEMA booth.

http://www.basf.us/pressphotos/10-29-14_WCC4.jpg

Suggested caption: 2015 Toyota Sienna designed by Ryan Friedlinghaus painted with BASF R-M Onyx HD custom Fiji Blue will be unveiled in the BASF SEMA booth Tuesday, Nov. 4.

BASF Automotive Refinish

BASF's Automotive Refinish business makes and markets coatings for the collision repair, commercial fleet and automotive specialty markets. Its paint products are supported by technical training programs, advanced color information systems and business management and planning tools.

About BASF

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has nearly 17,000 employees in North America, and had sales of $19.3 billion in 2013. For more information about BASF's North American operations, visit www.basf.us.

At BASF, we create chemistry – and have been doing so for 150 years. Our portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. As the world's leading chemical company, we combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF had sales of about €74 billion in 2013 and over 112,000 employees as of the end of the year. Further information on BASF is available on the Internet at www.basf.com.

SOURCE BASF