BASF plans a platinum impact at the 2015 NORTHEAST Show with West Coast Customs and Petty Mustang

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Mar 09, 2015, 11:22 ET

SOUTHFIELD, Mich., March 9, 2015 /PRNewswire/ -- BASF is once again the platinum sponsor of the Alliance of Automotive Service Providers of New Jersey (AASP/NJ) NORTHEAST Show, taking place March 20-22 at the Meadowlands Exposition Center in Secaucus, NJ.

BASF will feature its R-M^® Onyx HD for the collision repair industry at booth #227. This unique paint system can be either water or solvent-borne. BASF will also host an autograph session with designer Ryan Friedlinghaus of West Coast Customs, along with a display of the custom 2015 Ford Mustang GT from Richard Petty's Garage painted in Petty Blue from BASF's R-M^® line.

"We are excited to participate in this leading industry event and to discuss the latest BASF offerings with so many collision repair shops, technicians and industry representatives from the North East," said Tina Nelles, Marketing Services Manager, BASF.

The autograph session with Friedlinghaus will be held on Saturday, March 21 from 10 a.m. - 2 p.m. at the BASF booth.

Now in its 38^th year, the NORTHEAST Show features hundreds of exhibitors showcasing the hottest products, newest technology and most valuable automotive repair industry information. To learn more, visit http://www.aaspnjnortheast.com/

About BASF Automotive Refinish

BASF's Automotive Refinish business makes and markets coatings for the collision repair, commercial fleet and automotive specialty markets. Its paint products are supported by technical training programs, advanced color information systems and business management and planning tools. For more information visit: http://www.basfrefinish.com/

About BASF

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 17,000 employees in North America, and had sales of $20.6 billion in 2014. For more information about BASF's North American operations, visit www.basf.us.

At BASF, we create chemistry – and have been doing so for 150 years. Our portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. As the world's leading chemical company, we combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF had sales of over €74 billion in 2014 and around 113,000 employees as of the end of the year. Further information on BASF is available on the Internet at www.basf.com.

SOURCE BASF