BASF launches new Zyrilliant Color Series and reveals 2017 Color of the Year at SEMA

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Nov 02, 2016, 11:00 ET

SOUTHFIELD, Mich., Nov. 2, 2016 /PRNewswire/ -- BASF Automotive Refinish kept the focus bright and bold as it unveiled a new line of colors and announced its official 2017 "Color of the Year" at the Specialty Equipment Market Association (SEMA) Show in Las Vegas this week.

The R-M^® Onyx HD™ and Diamont™ Zyrilliant Color Series is a collection of 108 colors that provide custom car builders and restoration shops with the ability to deliver bright, extreme and one-of-a-kind, uncommon shades. These formulas are easily customizable and feature a range of colors, developed without using special pigments or effect components.

The series offers 36 custom shades, as well as 12 ground colors and 60 high-chroma colors that can be combined and applied using a tri-coat process to create the maximum effect. These eye catching shades react to direct light to deliver incredible shimmer and sparkle with color changing effects.

"Our new Zyrilliant Color Series provides customers with an easy-to-use collection that delivers truly unique and eye-catching results," said Dan Bihlmeyer, BASF North America Marketing Head, Automotive Refinish. "Whether you're looking for a bright, bold or exotic look, the series inspires people to experiment and create unique custom formulations."

BASF also announced its first-ever "Color of the Year" at the SEMA show. The color, Reflexion Nebula, was unveiled on a custom 2009 Nissan Skyline GT-R.

The 2017 "Color of the Year" transitions from blue to gray depending on the viewer's vantage point. The inspiration was based on current color trends and highlights BASF's competency as a leader in color design, coatings and chemistry for the automotive industry.

"Our design team predicts a stronger presence of blue shades that offer versatility and broad appeal in the automotive space," said Paul Czornij, Head of Design for BASF's Color Excellence Group. "This is apparent in Reflexion Nebula, with its dynamic and scintillating look that is both playful and sophisticated."

To see all BASF is featuring at SEMA visit basfrefinish.com/SEMA2016

About BASF Automotive Refinish

BASF's Automotive Refinish business manufactures and markets coatings for the collision repair, commercial fleet and automotive specialty markets. Its paint products are supported by technical training programs, advanced color information systems, business management and planning tools. For more information visit http://www.basfrefinish.com

About BASF

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has nearly 17,500 employees in North America, and had sales of $17.4 billion in 2015. For more information about BASF's North American operations, visit www.basf.us.

At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. The approximately 112,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into five segments: Chemicals, Performance Products, Functional Materials & Solutions, Agricultural Solutions and Oil & Gas. BASF generated sales of more than €70 billion in 2015. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information at www.basf.com.

SOURCE BASF