BASF brings automotive refinish solutions to NACE / CARS Expo in Detroit

Company to showcase latest products and host designer Chip Foose at the 32nd annual event

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Jul 22, 2014, 02:56 ET

SOUTHFIELD, Mich., July 22, 2014 /PRNewswire/ -- BASF Automotive Refinish will exhibit and present its latest products and processes at the 2014 International Autobody Congress and Exposition Expo & Conference (NACE / CARS) – the largest North American conference and exhibition dedicated to the auto collision and service repair industries – from July 30 through August 2 at Cobo Center in Detroit.

The company will also host autograph sessions on July 31 from 2:30 to 4 p.m. and August 1 from 10:30 to 11:45 a.m. with the star of Overhaulin' and owner of Foose Design, Chip Foose. A restyled Wes Rydell 1954 Chevy "Cool Air" Bel-Air from Foose painted in BASF's Glasurit® 90-Line will be on display at the BASF booth #18008.

In addition, Chip Foose is conducting a paint demonstration with BASF Glasurit® 90-Line on Friday, August 1 at noon in Cobo Center.

As part of the conference program, Hans Kempf, Training Manager from BASF will discuss Advanced Color Adjustment Tools & Techniques on Friday, August 1. BASF will also sponsor the Collision Repair Executive Symposium (CRES), held on Friday, August 1 during the expo.

"Collision repair shops always strive to meet top levels of quality and service to retain customers, while also maximizing their output and profitability," said Vitor Margaronis, Marketing Director, BASF Coatings Solutions. "BASF helps them achieve these goals with customized support solutions, including process improvement assistance, shop training, leading color technology and productivity tools."

BASF will showcase the newest products and processes that provide the industry with the solutions it needs most. From its revolutionary ONYX™ HD Low VOC Productive System, to a new business performance program -- Advanced Process Solutions -- that produces remarkable results for shops across the country, the experts from BASF will be on hand to discuss how innovative products and services help customers improve collision center productivity and grow their bottom line.

The company will also highlight the latest offerings from its Glasurit® and R-M® lines of refinish coatings.

"BASF's line of R-M® coatings was started in Detroit nearly a century ago," said Margaronis. "So while we always look forward to the NACE / CARS Expo, we are especially excited to see it held in Detroit this year, where our automotive business has a long history."

For press photos, please click on the following links:

http://www.basf.us/pressphotos/07-22-14_1954CoolAir.jpeg

Suggested caption: 1954 Chevy "Cool-Air" Bel-Air, designed by Chip Foose for Wes Rydell, will be featured in the BASF booth.

BASF Automotive Refinish

BASF's Automotive Refinish business makes and markets coatings for the collision repair, commercial fleet and automotive specialty markets. Its paint products are supported by technical training programs, advanced color information systems and business management and planning tools.

For more information visit: http://www.refinish.basf.us/

BASF - The Chemical Company

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has nearly 17,000 employees in North America, and had sales of $19.3 billion in 2013. For more information about BASF's North American operations, visit www.basf.us.

BASF is the world's leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. We combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF had sales of about €74 billion in 2013 and over 112,000 employees as of the end of the year. Further information on BASF is available on the Internet at www.basf.com.

SOURCE BASF