Baseball Superstar David "Big Papi" Ortiz Is Now Powered by FUSE

AVENTURA, Fla., Nov. 17, 2011 /PRNewswire/ -- Double Eagle Holdings, Ltd. (OTCQB: DROP), the parent company of FUSE Science, announced today that it has entered into an endorsement partnership with David "Big Papi" Ortiz. FUSE Science, Inc. (www.fusescience.com) is the developer of new, proprietary technologies poised to redefine how consumers receive energy, medicines, vitamins and minerals.

(Logo:  http://photos.prnewswire.com/prnh/20110615/CL20255LOGO )

One of Major League Baseball's biggest stars David "Big Papi" Ortiz is now "POWERED by FUSE."

This agreement with Ortiz follows the recent announcements of partnerships with Tiger Woods, Arian Foster and a host of other athletes, and augments FUSE Science's overall strategy of signing the most notable players from around the world of sports to spotlight FUSE's innovative technology and products.

"I am excited to be part of the FUSE Science family which is presenting breakthrough technology that will help my performance and energy," said David Ortiz, "I started using FUSE Science's EnerJel product and I am amazed at how it has helped me stay in great shape. EnerJel helps me with pain relief and provides natural energy in a matter of minutes. I believe that you need to keep your body in perfect condition to be competitive throughout the long baseball season, especially as you get older, and FUSE Products help me do that."

David "Big Papi" Ortiz has a stellar resume in the world of baseball and is known as arguably the best Designated Hitter in baseball history. Ortiz's name will forever be part of baseball lore as he hit for a .409 batting average and 5 home runs in the 2004 post season as he helped lead the Boston Red Sox to their first World Series Championship in 86 years. Ortiz once again brought the World Series Championship to Boston in 2007 while leading the American League in extra base hits. Big Papi, who is known for his clutch performances and power numbers, set a Boston Red Sox record by slugging 54 home runs in a single season. Elected to the All-Star team 7 times, winning 5 Silver Slugger awards, including in 2011, and holding the career record for the most home runs and runs batted in as a DH are only a few of the reasons that make David Ortiz a valuable member of the "POWERED by FUSE" team.

"This is another big day in the POWERED by FUSE world," said Adam Adler, CEO of FUSE Science. We are taking major steps to ensure the POWERED by FUSE Team represents the best and we are very pleased that the one and only Big Papi has decided to join our team."

Alex Radetsky, Ortiz's Marketing Agent at Radegen Sports Management, said, "David is not just a great baseball player, but a great business person. David insists we search for opportunities to align him with up and coming brands. David was an early investor in both Vitamin Water and popchips, and we believe FUSE Science is a similar type of brand that has the potential to be groundbreaking in its category."

David Ortiz is the recent recipient of the 2011 Roberto Clemente Award. The coveted award is given annually to the MLB player "who best represents the name of baseball through positive contributions on and off the field." "David's remarkable commitment to helping children receive essential pediatric care in the United States and the Dominican Republic show the passion David has to making a difference in this world and he will be a great ambassador for FUSE both on and off the field," said Rubin Hanan, head of Business Development for FUSE Science.

FUSE Science's proprietary technologies are designed to provide quick and efficient delivery of essential nutrients and medicines. David Ortiz recognizes the advantage of FUSE Science and understands the strength of the technology to help high performance athletes stay at their natural best.

FUSE Science plans to shortly launch four innovative products which will be designed to naturally provide the competitive advantage athletes need to maintain peak performance and make that pivotal play down the line when it counts:

• EnerJel ™ – The first product release, is for active muscle fatigue, a real-time anti-inflammatory and energy source applied directly to the problem area to help athletes finish the game.

About Double Eagle Holdings

Double Eagle Holdings (OTCQB: DROP) is the parent company of FUSE Science, Inc., an innovative consumer products holding company based in Aventura, Florida. The corporate name, Double Eagle Holdings is in the process of being changed to FUSE Science, Inc. FUSE Science is the developer of new, patent-pending technologies poised to redefine how consumers receive energy, medicines, vitamins and minerals. The company has successfully developed and maintains the rights to sublingual and transdermal delivery systems for bioactive agents that can now, for the first time, effectively encapsulate and charge many varying molecules in order to produce complete product formulations which can bypass the gastrointestinal tract and enter the blood stream directly – all in a concentrated "DROP" form that is simply applied under the tongue. The FUSE Science technology is designed to accelerate conveyance of medicines or nutrients relative to traditional pills and liquids and can enhance how consumers receive these products. Information about FUSE Science is available online at www.fusescience.com or by calling 305-503-FUSE (3873).

Safe Harbor Statement: Certain statements and information included in this release may constitute "forward-looking statements" as defined in the Federal Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the company to be materially different from any future results, performance or achievements expressed or implied in such statements. Additional discussion of factors that could cause actual results to differ materially from management's projections, estimates and expectations is contained in the company's SEC filings. The company assumes no obligation to update any forward-looking statements as a result of new information, future events or developments, except as required by federal securities laws.

SOURCE Double Eagle Holdings, Ltd.