Barnie's CoffeeKitchen® Launches Revolutionary CupUp™ Line Of Single Serve Coffee
Now, A Gold Cup Standard Cup Of Coffee Can Be Made Using A Single Serve Brewer
ORLANDO, Fla., Oct. 9, 2014 /PRNewswire/ -- Barnie's CoffeeKitchen, a 34-year leader in specialty coffee, today officially launched it's revolutionary new line of Keurig-compatible* single serve coffees, called CupUp.
CupUp capsules brew a café-quality cup of coffee with 30% more coffee than other leading brands and a patent-pending channel design. The new channel design of the capsule increases water circulation, producing a finer extraction of aroma and flavor. This new technology, combined with the additional amount of coffee, yields a cup of coffee that exceeds the gold cup standard – an internationally recognized quality measure. Barnie's CoffeeKitchen leads the way in the single serve coffee category, offering the best quality cup of coffee available.
CupUp is now available in Barnie's Blend®, Café Au Chocolat, Crème Brûlée and Santa's White Christmas® at over 1,300 Hannaford® and Food Lion® supermarkets throughout the Eastern United States. These stores are part of the Delhaize America group of supermarkets and are the grocery store launch partners for CupUp. The same flavor assortment of CupUp coffee is also now available at BarniesCoffeeKitchen.com.
"With CupUp, Barnie's CoffeeKitchen has created a truly outstanding coffee product, exceeding the quality standards as defined by coffee experts worldwide," said Jonathan Smiga, CEO of Barnie's CoffeeKitchen. "Coffee drinkers are tired of settling for a mediocre cup of coffee at the cost of convenience and personal choice. Now CupUp provides a solution, brewing the highest-quality cup of coffee on the market in the single serve format."
Smiga continued, "CupUp and our new liquid instant coffee, BREWSTICKS®, solidifies Barnie's CoffeeKitchen as a leader in the single serve coffee arena. Our commitment to innovation and setting the trend in the coffee marketplace are clearly demonstrated with these two products."
About Barnie's CoffeeKitchen®
Barnie's CoffeeKitchen was founded in 1980 as Barnie's Coffee & Tea and renamed Barnie's CoffeeKitchen in 2011, bringing its rich coffee heritage to the market in a fresh, innovative way by treating coffee as food. The company offers more than 40 hand-selected coffees, many of which are single origin, organic, Fair Trade Certified™ or Rainforest Alliance Certified™. Under the leadership of CEO Jonathan Smiga, Barnie's CoffeeKitchen now operates in three functional areas: retail cafés, its website and consumer products division. The company's cafés create an elegant, yet accessible, experience, inviting guests to elevate their expectations surrounding coffee and cuisine. The website and consumer products business offers individuals and wholesale customers a category-wide assortment of products, including packaged coffee, single-serve brew cups and a host of other items. For more information or to shop, visit www.barniescoffeekitchen.com. Follow the company on Twitter @BarniesCoffee.
*Compatible with Keurig® original K-Cup® coffeemakers. Keurig® and K-Cup® are registered trademarks of Keurig. Barnie's CoffeeKitchen is not affiliated in any way with Keurig, Inc.
CONTACT: Addison Ames, Director, Marketing Communications , 407-854-6637, [email protected]
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SOURCE Barnie's CoffeeKitchen
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