Barneys New York Launches Holiday 2016: Love Peace Joy Project

Evocative of the positive spirit found in Love, Peace and Joy, each artist interprets these themes in a unique and compelling manner.  The windows encompass the core aesthetic of each respective artist as the base, but then add another level of innovation that is unique to the Barneys New York partnership, entertaining the viewers with a dynamic viewpoint on Love, Peace and Joy.  Products from Studio Job and Nick Cave will also be available starting November 17^th, with items ranging from custom lollipops, to silk scarves, and a bronzed stamp mirror.  This marks the fourth year that Christie® has collaborated on the Barneys New York holiday window displays, helping to actualize the creative concepts and bring the windows to life with advanced visual technology.  Christie is a global visual and audio technology company that is a leader in providing the world's most advanced projectors, complete system displays, and cinema audio solutions. 

Windows

Nick Cave
Barneys New York has partnered with Chicago-based visual and performance artist Nick Cave to create a site-specific installation expressing Cave's theme of Peace in the second Madison Avenue window, just south of the main entrance.  The window contains two main sculptures, each comprised of a second skin designed to conceal race, gender, and class, forcing the viewer to engage without judgment.  On the right, an elaborate one-of-a-kind Soundsuit, one of Cave's signature sculptural works, is comprised of eight individual and elaborate objects.  On the left, a second form sits elevated in lotus pose behind one of Cave's integrated headpieces, acting as both a collective funnel and filter for the energies, experiences and opportunities of the outside world. This headpiece is comprised of multi-colored wire mesh and bugle beads, and slowly rotates clockwise within the window, while the figure itself is entirely hand covered in buttons. An LED curtain hangs behind the walls to create kinetic light patterns, further aiding the other-worldly look of this window.  For the holiday season, select Barneys New York stores will also carry Cave's SoundsuitShop branded line of products as part of this collaboration, including temporary tattoos, a water bottle, scarves, books, and more. 

"A Soundsuit conceals an individual's race, gender and class forcing you to look at it without judgment. When we release ourselves of societal categories and boundaries we can more easily connect universally through Love, Peace, and Joy," said Cave. "We need, as a nation, as a world, and as a collective whole, to come together as one."

Rob Pruitt
Renowned contemporary artist Rob Pruitt has partnered with Barneys New York to give Madison Avenue pedestrians a tongue-in-cheek look into the Love themed bedroom of a cardboard monster couple.  Using classic motifs for which the artist is known – including gradient paintings, pandas, and cardboard monsters – Pruitt's voice adds a level of wit and humor to this private family moment in the northern Madison Avenue window.  An homage to the iconic Love scene in "From Here to Eternity" plays on a loop on the chrome TV at the foot of the couple's mechanical bed.  The backdrop of the couple's bedroom features a kinetic LED degrede wall, which shifts gradient through the full spectrum, while Hokusai-style waves move using old school theatrics, representative of Pruitt's use of simple materials to make fine art.  This is Pruitt's third partnership with the brand. 

"I'm a huge fan of the rich tradition of holiday window culture in New York, and I'm excited to contribute to that history with Barneys New York," said Pruitt.  "From the first day I walked into their workshop, I knew anything I imagined would be well engineered and produced by the Barneys New York team."

Studio Job
Job Smeets and Nynke Tynagel of Studio Job partnered with Barneys New York to design the third Madison Avenue-facing window, just north of the main entrance to the retailer's uptown flagship.  Focusing on Love as their theme, Studio Job took inspiration from the iconic 1970s TV show "The Love Boat," and created an extravagant 7 foot boat comprised of dozens of hand-crafted parts.  Each of the parts are a piece of art in themselves, but they come together to form a tour de force in the Barneys New York window.  Partnering with We Are Prism, Elliot Kealoha Blanchard's award-winning design and animation studio, James Bond-style silhouettes of people kissing – alternating between two men, a man and woman, and two women – are projected onto the boat to highlight Love.  Drawing from ideas of Dadaism and Surrealism, Studio Job and Barneys New York encompassed kinetic claws pinching, arms rowing, keys turning, and gears moving all in unison.  Additionally, viewers can identify a rabbit, neon rainbow, lips, fish, and more throughout the rest of the boat, all hand-painted in a joyful rainbow of colors.  Five bronze pieces of fine art from the Studio Job Gallery will be available for sale in the Barneys New York Madison Avenue flagship, including a Steve McQueen Porsche, a diamond, a nose, a spoon door knocker, and a stamp-shaped mirror.

In addition to the window, Studio Job also designed Barneys New York Love Peace Joy Project signature graphic that is used throughout the holiday project.  Drawing from the motifs of the overall campaign, Studio Job created a pattern comprised of peace signs, smiling lips, rainbows, doves, roses, and sunshine in a myriad of bright colors.  This graphic will be used in all Barneys New York flagship locations for windows, in-store visual displays, holiday product, and hangtags on Barneys New York shopping bags.  Product incorporating this logo includes placemats, coasters, ornaments, patches, children's t shirts, puzzles, and more.    

"From the moment Nynke and I met the Barneys team, we knew we had an artistic connection with the brand," said Smeets.  "Their rule-breaking creative vision allowed us to be as bold and quirky as we could be with this project, which made the whole process an absolute pleasure.  Since we created this window with the upcoming election in mind, the theme of Love, Peace, Joy feels especially relevant because it evokes a sense of socio-cultural utopia, a harmonious world devoid of conflict."

Ebony G. Patterson (Downtown)
Jamaican-born Ebony G. Patterson is known for her use of bright, highly-adorned, mixed media installations that reflect on marginalized people in the current culture.  This holiday season, she has brought her signature style to the northern window of the Downtown flagship on 7th Avenue in Chelsea.  In her Love themed collaboration with Barneys New York, Patterson highlights the idea that "to love someone, you have to be able to see them.  To give compassion, one has to give acknowledgement."  Patterson and Barneys New York captured videos of 15 native Jamaican adults and children, reciting the phrase, "See me."  Christie used advanced projection solutions, media servers and technical expertise to 3D projection map the videos onto mannequins in the window, illuminating the faces when they are speaking, and reverting back to a pattern that camouflage the mannequins against the background when they are quiet, representing how people blend into the background when they are not being heard.  This is the first time that Barneys New York has used projection mapping to animate faces, and each mannequin's body is ornamented with original hand-made outfits of patterned, jeweled-encrusted fabrics designed by Patterson and made by Chris Pablo. 

"I think it is extremely thoughtful when a retail entity doesn't just engage customers in a commercial way, but they're also interested in challenging their customers," Patterson said. "It becomes a generous offering because it's not just for the person who comes in the store; it's also for the person who walks past the store."

Trey Parker and Matt Stone of Comedy Central's South Park
Barneys New York collaborated with Trey Parker and Matt Stone of Comedy Central's South Park to design a visual homage to the iconic show in celebration of its 20th Anniversary season in the southern window on Madison Avenue.  Using a composition created by Stone and Parker exclusively for this project, three-dimensional versions of Stan, Cartman, Kyle, Kenny, and some of the other iconic characters talk amongst themselves while eagerly gazing through a mini holiday window display within the Barneys New York window.  These unique and rare three-dimensional forms are brought to life using 3D projection mapping by Christie, which animates their faces and allows them to engage with one another within the window.  The window celebrates traditional holiday sentiments in a manner that is true to Stone and Parker's humorous and subversive tone. 

"Because I'm such a fan of holiday windows, partnering with Barneys immediately made sense to me.  I knew I wanted to do something that had different layers and depth to it," described Parker.  "In the show, the jokes come first, but making a window is like creating a work of art.  I'm really excited that this is something from South Park that I can actually show my daughter."

We Are Prism Featuring Honnda (Downtown)
For the southern downtown window, Barneys New York has partnered with We Are Prism, Elliot Kealoha Blanchard's award-winning design and animation studio, to create a custom video representing Love, Peace, and Joy.  Bright kaleidoscopic colors, animation and abstracted video footage will be incorporated to create a visual style piece representative of the joyful holiday season using Barneys New York's signature whimsical tone.  The video will be displayed on two 80 inch screens playing the film on a staggered loop, accompanied by an original track by Honnda, a Brooklyn-based video and audio artist. 

#LovePeaceJoyProject
In celebration of the newly launched Barneys New York Foundation, the #LovePeaceJoyProject promotes the spirit of charitable giving for the holiday season by harnessing the power of the social media community.  Kicked off by Amy Schumer and Russell Westbrook on November 16^th, the #LovePeaceJoyProject encourages audiences to share a photo of themselves forming a heart with their thumbs and forefingers to represent Love, making a Peace sign, or jumping for Joy.  With each post, the Barneys New York Foundation is pleased to raise awareness and provide a $5.00 donation for Schumer and Westbrook's charities.  Amy Schumer and stylist Leesa Evans' STYLEFUND is aimed at the cultivation of personal well-being by guiding women on how to find their individual style and silhouette to create true confidence.  The Russell Westbrook Why Not? Foundation inspires the lives of children, empowering them to ask "Why Not?" and teaching them to never give up. 

"I'm so excited to be part of the #LovePeaceJoyProject campaign," said Schumer.  "This incredible support from Barneys helps STYLEFUND reframe fashion to use clothing as a tool for well-being so every woman can dress with confidence daily."

"I have a longstanding relationship with Barneys New York, but am especially honored to now be working with them on this important initiative," said Westbrook.  "I am optimistic that the #LovePeaceJoyProject will help my Why Not? Foundation achieve even greater success in empowering children and helping them to reach their greatest potential."

The joyous holiday sentiment will be carried into select Barneys New York flagship stores with THE LOVE MACHINE, a digital vending machine, activated by a $20 donation split between STYLEFUND and the Russell Westbrook Why Not? Foundation, which dispenses a holiday surprise such as a mystery gift card or Love Peace Joy themed playing cards, pins, and patches. The #LovePeaceJoyProject will continue throughout the holiday season until January 3^rd, 2017.

To further celebrate the Love Peace Joy Project, Barneys New York will feature dedicated editorial content on its successful life and style editorial site, TheWindow.Barneys.com, including exclusive interviews with artists, behind-the-scenes videos detailing the making of the window displays, as well as other content highlighting this holiday project. 

ABOUT BARNEYS NEW YORK
BARNEYS NEW YORK (Barneys) is a luxury specialty retailer renowned for having the most discerning edit from the world's top designers, including women's and men's ready-to-wear, accessories, shoes, jewelry, cosmetics, fragrances, and gifts for the home. Barneys' signature sense of wit and style is manifested in its creative advertising campaigns, original holiday themes, and celebrated window displays. Founded as a men's retailer in 1923 in downtown Manhattan, it became an international arbiter of high style for both women and men in the 1970s, renowned for discovering and developing new and innovative design talent. Today, Barneys New York operates flagship stores uptown on Madison Avenue and downtown in Chelsea in New York City, as well as additional flagships in Beverly Hills, Chicago, Seattle, Boston, San Francisco, and Las Vegas, along with a preeminent luxury online store, Barneys.com, as well as 16 other stores and outlets across the United States. For more information about Barneys New York, please visit www.Barneys.com and explore its luxury content site, The Window, for an insider's look into the Barneys world: a behind-the-scenes visit with exciting designers, fashion, events, and the Barneys team.

ABOUT NICK CAVE
Nick Cave is an internationally celebrated visual and performance artist based in Chicago.  He is best-known for his sculptural works called Soundsuits that are performed in as well as exhibited.  These mixed media works include myriad materials and found objects to create visually and audibly dynamic experiences.  Cave has received many prestigious awards including the Americans for the Arts Public Art Network Year in Review Award, the Joan Mitchell Foundation Award, and Joyce Award.  He also has recently opened the massive and fully immersive installation Until at MASS MoCA.

ABOUT ROB PRUITT 
Rob Pruitt is an American post-conceptual artist based in New York City.  Pruitt was born in 1964 in Washington, D.C.  He studied at the Corcoran College of Art and Design in Washington, D.C. and Parsons School of Design in New York.  His work has been featured in numerous solo-exhibitions including at the Museum of Contemporary Art, Detroit (2015); The Brant Foundation (2015); the Aspen Art Museum (2013); Dallas Contemporary (2011); Freiburg Kunstverein (2012); Le Consortium, Dijon (2002); and group exhibitions at the Tate Modern and Punta Della Dogana/Palazzo Grassi, Venice (both 2009), as well as performance-based projects at the Tate Modern (2009), Guggenheim Museum, New York (2009), and the Museum of Contemporary Art, Los Angeles (2013).  Pruitt is represented by Gavin Brown's enterprise and {MDC} Massimo De Carlo.  Pruitt has collaborated with Barneys New York previously on a custom bespoke degrade denim event with J Brand jeans and a site-specific mural for the Freds at Barneys New York in Beverly Hills. 

ABOUT STUDIO JOB 
Led by designers Job Smeets and Nynke Tynagel, the Antwerp and Amsterdam-based design and art atelier is known for their fantastical creations which balance the line of art and design.  Works by Studio Job have been exhibited internationally at museums such as the Victoria & Albert Museum, the Rijksmuseum, the MAD Museum, the Museum of Modern Art, the Montreal Museum of Fine Arts and the Cooper Hewitt, Smithsonian Design Museum.

ABOUT EBONY G. PATTERSON
Ebony G. Patterson is a Jamaican-born artist that creates highly entrancing, colorful paintings and installations that analyze larger societal issues.  Patterson's work revolves around questions of identity and the body, and takes the form of mixed media paintings, drawings and collages.  This season, Patterson's work is included in the 32nd Bienal de São Paolo, Brazil and her solo exhibition Dead Treez at the Boston University Art Galleries, which travels to the University of Buffalo Gallery in Spring 2017.  Patterson is the recipient of many prestigious fellowships, awards and grants, most recently receiving the 2016 Joan Mitchell Fellowship.  Patterson currently lives and works in Kingston, Jamaica, and Lexington, Kentucky.

ABOUT TREY PARKER AND MATT STONE
Trey Parker and Matt Stone are American writers, directors, producers and songwriters that are best known for co-creating the Emmy and Peabody Award-winning television series, South Park.   Now in its 20th Season, South Park remains one of the most powerful forces of social satire on the air today.  Parker and Stone are also the co-writers of the Tony and Grammy Award-winning musical, The Book of Mormon.

About CHRISTIE^®
Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly-owned subsidiary of Ushio Inc., Japan (JP:6925).  Consistently setting the standards by being the first to market some of the world's most advanced projectors, complete system displays, and cinema audio solutions; Christie is recognized as one of the most innovative visual technology companies in the world.  From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images, accompanied by awe-inspiring sound.  Visit www.christiedigital.com.

ABOUT WE ARE PRISM
As featured in Communication Arts, The Creators Project, Vogue and The Verge among others, Elliot Kealoha Blanchard is an award-winning director, designer, and animator.  His studio, We Are Prism, focuses on unique motion design, interactive work and short films, working with clients like MTV, Target, IBM, UNICEF, and GE.

ABOUT AMNON FREIDLIN, KNOWN AS HONNDA
Amnon Freidlin occupies an elastic, raw realm of production, composition, and sound design.  The Brooklyn-based artist, known as Honnda, works on video and audio in Mouthguard88, co-leads chamber-no wave ensemble Normal Love, and is a former member of psychedelic post-industrial unit, Zs.  Maintaining a singular musical language, Freidlin has appeared at Bang on a Can, the Primavera Club Festival, and shared stages with Sightings, J-Cush of Future Brown, The Sun Ra Arkestra, and Matmos.  His latest release Diamonds in the Microwave was released on Orange Milk and Attracted Vinyl.

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SOURCE Barneys New York

Related Links

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