Baristas to Open in Tampa Florida

SEATTLE, July 14, 2011 /PRNewswire/ -- Baristas Coffee Company, Inc. (OTCPK: BCCI) announces that it has completed a development franchise agreement with Silver King Coffee, Inc. to open Baristas branded locations in Tampa Florida including Hillsborough, Pinellas, Polk, and Pasco counties in the state of Florida.

The agreement is to open five locations over the next three years and has an option for five additional locations within the territory over the next eight years. The Companies are currently seeking to finalize the first location and expect to open within 120 days.

"The Tampa area is a very important strategic region for our franchising initiative.  Silver King Coffee provides the local management, business acumen, and connections to jump start this region. This region is virtually untapped for our concept and we believe that revenues per location could rival those in Seattle," stated Robert Palmer Director of Franchise Development.

"We have great confidence that Silver King Coffee will be successful in presenting the Baristas business model and that its success will affect our bottom line as we move forward and will continue to do so for a prolonged period.  We welcome them and look forward to introducing Baristas to the Tampa area," stated Barry Henthorn CEO.

About Silver King Coffee, Inc.:  Silver King was formed by local businessmen specifically to expand the Baristas brand via a franchise development agreement spanning Florida including Hillsborough, Pinellas, Polk, and Pasco counties.

About Baristas Coffee Company (BCCI):   Headquartered in the Seattle, Washington area, Baristas Coffee Company (www.baristas.tv) was formed to create a national brand of drive-thru espresso stands.  It is accomplishing this by acquiring established businesses that fit its model, opening new locations, and by franchising.  Baristas employs and promotes attractive female baristas trained to interact with the customer to maximize sales as well as prepare the finest beverages available.  All Baristas wear a variety of appealing costumed-themed attire, allowing for customers to enjoy a fun, creative, new, and intriguing experience every visit.

Contact:
Barry Henthorn, Ceo
(206) 579-0222
[email protected]

SOURCE Baristas Coffee Company, Inc.