SEATTLE, May 4, 2011 /PRNewswire/ -- Baristas Coffee Company, Inc. (OTCPK: BCCI) announces that it has opened a new location in Tacoma, WA.
After completing its due diligence period, Baristas has opened the new location located at 716 Puyallup Ave., Tacoma, WA and renovations to bring it into compliance with its franchise standards have been completed and the location is open for business.
Veteran restaurant executive, Thomas E. Metzger FMP Baristas COO stated that "Opening this new location continues our direction of expanding company run locations allowing us to further refine our processes and controls in order to support our franchisees." Mr. Metzger is focusing on expanding the Baristas business model and brand throughout North America and implementing proven operational systems to insure efficient, streamlined, and compliant processes. He has served as Chief Executive Officer / President / Chief Operating Officer for numerous restaurants, notably Wolfgang Puck, Sizzler Steakhouses, Boston Market, and Kenny Rogers Roasters. His experience also includes the development of many national food service brands such as Cinnabon and Wendy's International.
"This new location which is located within walking distance to the Tacoma Dome where top tier concerts and other events take place, provides a regular influx of traffic. This allows for Baristas to expand its promotional activities on a regular basis in order to reach diverse customers . This location has all ready positively impacted our bottom line while aiding in the refinement of our business practices," stated Barry Henthorn CEO.
About Baristas Coffee Company (BCCI): Headquartered in the Seattle, Washington area, Baristas Coffee Company (www.baristas.tv) was formed to create a national brand of drive-thru espresso stands. It is accomplishing this by acquiring established businesses that fit its model, opening new locations, and by franchising. Baristas employs and promotes attractive female baristas trained to interact with the customer to maximize sales as well as prepare the finest beverages available. All baristas wear constantly changing and appealing costumes, allowing for customers to enjoy the anticipation of a fun, creative, new, and intriguing experience every day.
Contact: Barry Henthorn, CEO of Baristas Coffee Company, Inc., 206-579-0222, [email protected]
SOURCE Baristas Coffee Company, Inc.
WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?
Newsrooms &
Influencers
Digital Media
Outlets
Journalists
Opted In
Share this article