Barilla Launches Microwaveable Meals Nationwide, Offering A Portable Italian Meal In 60 Seconds

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Jun 11, 2012, 09:37 ET

BANNOCKBURN, Ill., June 11, 2012 /PRNewswire/ -- Barilla, the world's number one pasta brand, today announced the nationwide availability of its new line of microwaveable meals - single servings of pasta and sauce that are ready to eat after just 60 seconds in the microwave. They deliver the Italian taste and quality people have come to expect from Barilla in a shelf stable and portable meal.

(Photo: http://photos.prnewswire.com/prnh/20120611/NY22145 )

Barilla microwaveable meals are available in five varieties including Mezze Penne with Traditional Marinara Sauce, Mezze Penne with Tomato & Basil Sauce, Mezze Penne with Spicy Marinara Sauce and in two whole grain varieties - Whole Grain Fusilli with Vegetable Marinara Sauce and Whole Grain Mezze Penne with Tomato & Basil Sauce.

"Developed with busy professionals in mind, Barilla microwaveable meals are shelf stable so you can throw them into your bag on your way out the door, or keep a supply in your desk drawer," says Giannella Alvarez, president of Barilla America. "We wanted to reinvent shelf stable meals with product superiority and quality ingredients that are all natural and have no preservatives. This way, a delicious and nutritious meal is conveniently available anytime and anywhere."

Barilla microwaveable meals are made with 100% natural ingredients and no preservatives and provide between 10g and 11g of protein. They are an excellent* source of fiber, and the two whole grain varieties also provide a good* source of iron.

"Barilla's microwaveable meals provide the healthy nutrition people are looking for, all with 320 calories or less," says Anna Rosales, nutrition manager for Barilla America.

Barilla microwaveable meals are $3.29 per 9 oz. package and available in the microwave meals section in major supermarkets throughout the United States, including Albertsons, Giant Foods, Jewel-Osco, Kroger, Publix, Safeway, Stop & Shop, Target and Walmart. For additional information visit BarillaUS.com, and use the Product Locator tool to find the closest supermarket where Barilla microwaveable meals are sold.

Consumers can share their thoughts and use hashtag #BarillaIn60 on Twitter.com/BarillaUS and Facebook.com/BarillaUS.

* This is based on the Percent Daily Values, which are based on a 2,000 calorie diet, as per the Nutrition Facts Panel.

About the Barilla Group

Barilla, originally established in 1877 as a bread and pasta shop in Parma, Italy, ranks as one of today's top Italian food groups. Barilla leads in the global pasta business, the pasta sauces business in continental Europe, the bakery products business in Italy and the crispbread business in Scandinavia.

Barilla owns 43 production sites (13 in Italy and 30 outside Italy) and exports to more than 100 countries. Every year, about 2,500,000 tons of food products under the brands of Barilla, Mulino Bianco, Voiello, Pavesi, Academia Barilla, Wasa, Harrys (France and Russia), Lieken Urkorn and Golden Toast (Germany), Misko (Greece), Filiz (Turkey), Yemina and Vesta (Mexico), are featured on dining tables all over the world.

Barilla has become one of the world's most esteemed food companies and is recognized worldwide as a symbol of Italian know-how by respecting its longstanding traditional principles and values, considering employees a fundamental asset and developing leading-edge production systems.

For more information, please visit: www.barillagroup.com.

Media Contact:
Courtney Armbrust
212-704-4522
[email protected]

SOURCE Barilla