Barbara 'B.' Smith Teams Up With 3GTV Networks™
Celebrity restaurateur, tastemaker & lifestyle expert joins in-store network as official spokesperson; expands health & wellness focus
ALLENDALE, N.J., Aug. 10, 2011 /PRNewswire/ -- 3GTV Networks™ (www.3gtv.com) today announced a partnership with lifestyle expert, chef and celebrity restaurateur Barbara 'B.' Smith that will further the in-store network's goal of providing shoppers with inspiring nutrition information and relevant lifestyle recommendations, delivered seamlessly at the point of purchase using the 3GTV™ digital communications platform.
As a respected expert in affordable – yet – elegant living, B. Smith recognizes the added value 3GTV™ brings shoppers, as they seek out helpful suggestions that will guide their purchases in the store, and ultimately impact their lifestyle. In addition to her role as spokeswoman, B. Smith will also appear in a series of short segments featuring easy-to-make recipe ideas, health and home tips and other information that will assist shoppers as they make important food choices for their families.
"I am thrilled to be a part of 3GTV Networks™ as they work to transform the shopper experience into a more enjoyable, modern, customer-friendly shopping experience," said B. Smith. "Shoppers can expect great ideas designed to meet their shopping needs in style."
Currently underway in its pilot program, B. Smith will work closely with 3GTV™ to continue to shape the platform's refreshing, shopper-centric approach to in-store video messaging and new forms of digital information delivery.
"B. Smith recognizes and understands the value and potential revolutionary effect 3GTV™ can bring to the retail environment, the shopper experience and marketers alike," said Robert Wolinsky, 3GTV Networks™ Chairman and CEO. "We are privileged to collaborate with someone of B. Smith's stature as it truly shows the long-term contribution 3GTV Networks can have on the future of communication in retail environments."
About Automated Media Services, Inc.
Automated Media Services, Inc. (AMS) is a media and technology firm responsible for the development of 3GTV Networks, the first form of out-of-home television. 3GTV™ combines the power and plannability of television with the efficiency and immediacy of digital media. Located in the retail environment, 3GTV™ is supported by AMS' proprietary digital infrastructure, which enables power and connectivity throughout the store. The company's PlayScan™ (patented) and FlowScan™ services make possible the conversion of retail stores into plannable media destinations and shoppers into a measurable viewing audience. These technologies are poised to become the industry standard for accountability, compliance and measurability for out-of-home media investments. Based in Allendale, New Jersey, AMS is led and advised by a leadership team with over 150 years of collective experience in the media and advertising, consumer marketing, retail marketing, and technology professions. For more information, visit www.3gtv.com.
SOURCE Automated Media Services, Inc.
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