Barb Clapp Advertising and Marketing Acquires New Client, Baltimore County Department of Health

BALTIMORE, July 14 /PRNewswire/ -- Award-winning Lutherville marketing agency, Barb Clapp Advertising and Marketing (BCAM), is pleased to announce the addition of another new client to its ever-expanding client list. The Baltimore County Department of Health has recently joined forces with the firm.

BCAM is conducting market research for the Department of Health to identify community perceptions of the Department's influenza vaccination services.  A series of focus groups will reveal qualitative data on the barriers that prevent some from taking advantage of the services.  The goal of the project is to glean insight which will be useful in constructing the Department's messaging for future years and ultimately, to increase influenza vaccination rates in Baltimore County.

Barb Clapp Advertising and Marketing, LLC is a full-service marketing agency whose expertise spans advertising, media planning and buying, brand development, public relations, event planning, Web development, market research, marketing strategy, product launch, and creative development.  BCAM is customer service driven and tailors individual programs to meet clients' needs. Customers consist of local, regional, and large national brands in sectors including retail, hospitality, non-profit, healthcare, environment, education, law, and government.

SOURCE Barb Clapp Advertising and Marketing