Barb Clapp Advertising & Marketing Acquires New Client

BALTIMORE, March 28, 2011 /PRNewswire/ -- Award-winning Lutherville agency, Barb Clapp Advertising & Marketing (BCAM), is pleased to announce the addition of a new client for the expanding firm.  BCAM will provide the Baltimore based International Dyslexia Association (IDA) with public relations services on a regional, national, and international level.

The International Dyslexia Association is a non-profit, scientific, and educational organization dedicated to the study and treatment of dyslexia as well as related language-based learning differences.  The IDA operates 46 branches throughout the United States and Canada and has global partners in thirteen countries, including Australia, Brazil, England, Germany, Ireland, and Japan.

"The way is open to position IDA as the preeminent informational, advocacy and educational organization across the continuum of dyslexia and closely-related reading and learning difficulties and differences," stated Stephen Peregoy, Executive Director of the IDA "Creating a relationship with Barb Clapp Advertising & Marketing will assist us greatly in increasing our visibility to those who are desperately looking for help and support."

The purpose of the IDA is to pursue and provide the most comprehensive range of information and services that address the full scope of dyslexia and related difficulties in learning to read and write. The IDA believes that all individuals have the right to achieve their potential, that individual learning abilities need to be strengthened and that social, educational and cultural barriers to language acquisition and use must be removed.

Dr. Guinevere Eden, President of the IDA believes, "that all individuals have the right to achieve their potential, that individual learning abilities can be strengthened and that social, educational and cultural barriers to language acquisition and use must be removed. The IDA is expanding its mission to more of the millions with dyslexia and related learning difficulties and differences so that every individual has the opportunity to lead a productive and fulfilling life."

The IDA also actively promotes effective teaching approaches and related clinical educational intervention strategies for people with dyslexia. Through the determination of the IDA, individuals with dyslexia will have the opportunity to lead a productive and fulfilling life.

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About Barb Clapp Advertising & Marketing

Barb Clapp Advertising & Marketing is a full-service marketing agency whose expertise spans advertising, media planning and buying, brand development, public relations, event planning, Web development, market research, marketing strategy and product launch, as well as creative development. BCAM is customer service driven and tailors individual programs to meet the needs of clients. Clients consist of local, regional, national and international organizations in sectors including non-profit, healthcare, government, education, hospitality and retail. Please visit www.barbclapp.com for more information or contact Colleen Riopko at [email protected].

SOURCE Barb Clapp Advertising and Marketing