Banks.com Launches RateCenter to Syndicate Interest Rate Content and Web Search Tools

SAN FRANCISCO, May 10 /PRNewswire-FirstCall/ -- Banks.com, Inc. (NYSE Amex: BNX), operator of leading financial services focused online media properties, today announced the launch of "RateCenter by Banks.com" through an expanded partnership with online content aggregator FinancialContent Services to syndicate Banks.com's interest rate-related content and web tools for local (city, county, state) market rate information on financial products such as mortgages, home equity, CD and savings account rates.

"RateCenter represents the first phase of a very promising content partnership between Banks.com and FinancialContent and a substantial expansion of Banks.com's opportunity to syndicate our content to major online media outlets across the U.S.," said Dan O'Donnell, CEO of Banks.com. "We view this as strategic to the Company's growth plans. We anticipate rapid adoption of RateCenter by online media companies to significantly increase our brand awareness, particularly at the local real estate market level as web users follow our web links into Banks.com from outlets like their local newspaper websites. We expect this to ultimately drive incremental revenue opportunities for the Company as we create expanded value for our visitors."

Through FinancialContent's extensive canvas publishing program, Banks.com has packaged content and tools that are currently available on the Banks.com website and made them readily accessible to online media outlets including mainstream news and financial media organizations. RateCenter can be accessed by visitors of hundreds of branded websites, with a potential audience of more than 10 million unique users each month.

"Our publisher-clients are always seeking useful and timely editorial content from trusted sources," explained Wing Yu, CEO of FinancialContent. "The opportunity to collaborate with Banks.com and to bring RateCenter to the content marketplace fills a real editorial need in the business and real estate sections of many news websites such as MercuryNews.com, MiamiHerald.com, and ElPasoTimes.com."

About Banks.com

Banks.com, Inc. operates Internet media properties that provide targeted online advertising and services primarily in the financial services sector. Through the Banks.com network, the Company provides access to financial content, including financial news, blogs, business articles, interest-rate tables, stock quotes, stock tracking and financial calculators. It also provides users access to financial services, including online tax preparation and tax extensions through the Banks.com Tax Center and online stock brokerage through MyStockFund.com, its online broker-dealer subsidiary. In addition to Banks.com, it operates other search related websites including Look.com. Banks.com, Inc. is headquartered in San Francisco, California at 222 Kearny Street, Suite 550 and can be reached at 415.962.9700. Find up to date information on Mortgage Rates, CD Rates & Home Equity Rates at: Banks.com.

About Financial Content

Financial Content is a leading provider of stock market data, business news and content syndication services. We develop content, traffic and revenue opportunities for publishers and advertisers in the financial media industry. Founded in 2000 and privately-held, the company supports a client base of nearly 250 publishers and serves over 300 million widgets and pageviews a month to more than 2000 media outlets. The company is backed by Agile Opportunity Fund and Bay Partners and is headquartered in San Mateo, CA.

SOURCE Banks.com, Inc.

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