Bankia Mobilizes MicroStrategy to Reach its 10,000 Bank Employees

Spain's Fourth Largest Bank Leverages MicroStrategy Mobile™ to Boost Productivity and Improve Customer Service

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Dec 15, 2014, 08:00 ET

MADRID, Dec. 15, 2014 /PRNewswire/ -- MicroStrategy^® Incorporated (Nasdaq: MSTR), a leading worldwide provider of enterprise software platforms, today announced that Bankia, Spain's fourth largest bank, has selected MicroStrategy as its enterprise analytics standard to improve efficiencies, boost competitiveness, and deliver better customer service. With its operational headquarters in Madrid, Spain, Bankia has 12 million customers and 10,000 employees.

Bankia currently uses the MicroStrategy Analytics Platform™ to speed information analytics and management processes, yielding data-driven decisions for its employees. Bankia is currently developing a MicroStrategy-based scorecard for senior management to analyze critical KPIs. Bankia's sales managers will leverage MicroStrategy Mobile on their mobile devices to track sales and employee performance trends, as well as conduct analyses to boost office productivity and internal competitiveness.

After a thorough evaluation of the various analytics solutions available in the market, Bankia selected MicroStrategy for its comprehensive analytics platform, ease of use, ease of deployment, and ability to support various data sources, as well as the platform's agility, flexibility and scalability to accommodate Big Data.

"As we deploy MicroStrategy broadly across our organization, it's good to know that the development process is quick and easy, which allows us to create new applications in a matter of minutes," said Rafael Garcia Cardena, Bankia's head of purchases. "We also selected MicroStrategy for its flexibility and scalability to support our future business requirements, since our organization is continuously changing. We now have a solution that supports both strong and broad business user accessible data discovery capabilities and IT-driven enterprise features for data reuse, governance, security, and scalability. With MicroStrategy at their fingertips, our large community of business users will trust the insights they uncover to react to changing trends."

"We continue to see the largest corporations, including Bankia, deploying MicroStrategy's award-winning analytics and mobile platforms across their enterprise after very competitive evaluations," said Paul Zolfaghari, President, MicroStrategy Incorporated. "The market appetite for enterprise analytics is strong and Bankia's commitment is additional proof from the marketplace that MicroStrategy's enterprise software offerings provide a sustainable value proposition to build a great business on."

About MicroStrategy Incorporated
Founded in 1989, MicroStrategy (Nasdaq: MSTR) is a leading worldwide provider of enterprise software platforms. The Company's mission is to provide the most flexible, powerful, scalable, and user-friendly analytics and identity management platforms, offered either on premises or in the cloud.

The MicroStrategy Analytics Platform™ empowers leading organizations to analyze vast amounts of data and distribute actionable business insight via reports, dashboards, ad-hoc advanced analytics, and powerful data visualizations. MicroStrategy Mobile™ extends that platform to enable organizations to rapidly build information-rich applications that combine multimedia, transactions, analytics, and custom workflows, delivered on mobile devices. The MicroStrategy Identity Platform™ (branded as MicroStrategy Usher™) provides organizations the ability to develop a secure mobile app for identity and credentials. To learn more, visit MicroStrategy online, and follow us on Facebook and Twitter.

MicroStrategy, MicroStrategy Analytics Platform, MicroStrategy Mobile, MicroStrategy Identity Platform, and MicroStrategy Usher are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

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Contact:
Claudia Cahill
MicroStrategy Incorporated
703-270-2207
[email protected]

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SOURCE MicroStrategy Incorporated