Bankers Healthcare Group Websites Named 2015 Interactive Media Awards "Best in Class"
DAVIE, Fla., Sept. 2, 2015 /PRNewswire/ -- Bankers Healthcare Group (BHG), the leading provider of financial solutions for healthcare professionals, is pleased to announce that both its corporate website, www.bhg-inc.com, and its healthcare resource blog, BHG360, have been named "Best in Class" in the financial information category of the 2015 Interactive Media Awards™ (IMA) recognizing individuals and organizations for excellence in website design and development.
"Our web properties are a reflection of our primary business goal—to provide valuable resources to the healthcare community," said BHG President Bob Castro. "This honor is particularly significant for the BHG360 blog, which has grown rapidly into a well-established source bursting with robust content from industry leaders after just one year of operation."
IMA entries are evaluated using a points-based scoring system. First, each entry is scored using five specific criteria—design, content, feature functionality, usability and standards compliance—with a score from 0-100 awarded for each criterion. Then, the total of these five scores determine an entry's overall score up to a 500 maximum.
Websites that receive an overall score between 480 and 500 receive a Best in Class award, the highest honor bestowed by the IMA. It represents the best in planning, execution and overall professionalism. The BHG360 blog earned an overall score of 488 while the BHG corporate website earned an overall score of 491.
There were 85 entries submitted in the financial information category in the 2015 award year. Not all entries have completed the evaluation process, so additional awards in this category may still be granted for this period. To view winners, visit the IMA winners search page.
IMA judges are experts in web-related fields from prestigious organizations such as American Express, Cadbury Schweppes, CNNmoney.com, Conde Nast Publications, Microsoft, New York Times, Ogilvy & Mather, Time Warner Inc. and Verizon Business, who are also members of the Interactive Media Council (IMC), a nonprofit organization dedicated to elevating the standards of excellence on the Internet.
IMC is the primary sponsor and governing body of the IMA.
About the Interactive Media Awards
The Interactive Media Awards™ recognize the highest standards of excellence in website design and development and honor individuals and organizations for their outstanding achievement.
Created by the Interactive Media Council, Inc. (IMC), a nonprofit organization of leading web designers, developers, programmers, advertisers and other web-related professionals, the competition is designed to elevate the standards of excellence on the Internet and offer winners a boost in marketing and exposure. IMC serves as the primary sponsor and governing body of the Interactive Media Awards, establishes the judging system and provides the judges for the competition.
For more information, visit www.interactivemediaawards.com/aboutus.
About Bankers Healthcare Group
Since 2001, Bankers Healthcare Group has been committed to providing hassle-free financial solutions to healthcare professionals, including personal and commercial loans, credits cards and insurance services. BHG has provided more than $2 billion in funding to thousands of satisfied customers nationwide. Inc. has recognized the company ten times for growth and job creation. For additional information, please visit www.bhg-inc.com.
Contact: Valerie Cramer (315) 679-5062
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SOURCE Bankers Healthcare Group
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