Bang & Olufsen Opens New Showroom Location in Palm Desert, California

Palm Desert, Calif. and Deerfield, Ill., March 22, 2012 /PRNewswire/ -- Bang & Olufsen, the Danish provider of high quality audio and video products, will officially open a new showroom location in Palm Desert, CA.  The new 1500 square foot showroom is now located in the bustling, world-class retail district of El Paseo Village. The new Bang & Olufsen El Paseo showroom is significant as it is one of the first B&O showrooms to debut a new, interactive retail display which will highlight Bang & Olufsen's capabilities in home automation and audio/video integration with easy-to-use interactive system capabilities.  Additionally, the El Paseo showroom will also feature the new portable sound system by B&O Play - entitled Beolit 12.  Beolit 12 has received industry accolades for its robust sound and convenient design. Additionally, this month, Beolit 12 received the internationally-acclaimed Red Dot award in the product design category and it continues to defy industry standards with its timeless design, flexible application and cutting edge sound quality, despite its compact size.

(Photo: http://photos.prnewswire.com/prnh/20120322/CG74520)

(Logo: http://photos.prnewswire.com/prnh/20060413/CGTU021LOGO-a)

Zean Nielsen, President of Bang & Olufsen America, Inc. states "Synonymous with Bang & Olufsen's philosophy of providing the ultimate end user experience, we always aim to provide state-of-the-art retail experiences that mirror certain B&O brand values such as impeccable craftsmanship, award-winning design and memorable user interactions. Therefore, we are happy to update the Palm Desert showroom with a new retail store concept that features all the latest B&O product offerings – ranging from our entry level earphones all the way to complete audio and video home integration solutions."

Bang & Olufsen has had a prominent retail location in Rancho Mirage since 2001 under owners Mike and Mark Young, of Friends and Family Creations Inc.  "We are very excited to now be affiliated with the world class shopping district of El Paseo and believe the new location will resonate with our loyal customers and brand enthusiasts," states Mike Young, owner of Bang & Olufsen El Paseo.

The new Bang & Olufsen El Paseo showroom is now open for business and will host a dedicated grand opening customer event on Thursday, March 29 at 6:00 PM. Attendees can receive sneak previews on the latest Bang & Olufsen product offerings, in addition to previewing the award-winning Bang & Olufsen High-End Surround Sound System in an exclusive Aston Martin.  Guests will indulge in an evening of hors d'oeuvres, wine and cocktails provided by Majestic Imports and Russian Standard Vodka, and will have an opportunity to enter-to-win a select Bang & Olufsen product that evening. For more product and/or event details visit www.bang-olufsen.com/elpaseo or www.bang-olufsen.com. Guests who wish to attend the Grand Opening event can RSVP to [email protected]

To experience the new Bang & Olufsen product portfolio, we welcome customers to the new showroom:

Bang & Olufsen El Paseo
73-470 El Paseo, Suite F2
Palm Desert, CA 92260

Bang & Olufsen was founded in Struer, Denmark, in 1925 by Peter Bang and Svend Olufsen, two innovative, young engineers devoted to high quality audio reproduction. Since then, the brand has become an icon of performance and design excellence through its long-standing craftsmanship tradition and the strongest possible commitment to high-tech research and development.

Still at the forefront of domestic technology, Bang & Olufsen has extended its comprehensive experience with integrated audio and video solutions for the home to other areas such as the hospitality and automotive industries in recent years. Consequently, its current product range epitomizes seamless media experiences in the home as well as in the car and on the move.

For more information on Bang & Olufsen, please visit www.bang-olufsen.com.

SOURCE Bang & Olufsen

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