Bang & Olufsen Offers Facebook Users a Creative, Design Contest

STRUER, Denmark and ARLINGTON HEIGHTS, Ill., Jan. 30, 2012 /PRNewswire/ -- Bang & Olufsen, the world's leading provider of exclusive, high quality audio and video products, has announced a consumer design competition via its facebook fan page, www.bang-olufsen.dk/facebook, where anyone can design new speaker covers for its widely popular BeoSound 8 iPad/iPhone/iPod docking station. The contest began last week and will continue until March 18. Twelve finalists will be selected by public vote and the final winner will be chosen by Bang & Olufsen executives. The winning design will be manufactured in a limited edition series to be available for purchase later in 2012.

(Photo:  http://photos.prnewswire.com/prnh/20120130/CG44011)

(Logo:  http://photos.prnewswire.com/prnh/20060413/CGTU021LOGO-a)

"BeoSound 8 is known for its excellent sound quality and distinct design," states Zean Nielsen, President of Bang & Olufsen America, Inc. "It appeals to a wide variety of customers and is already in thousands of homes around the world. It is our best-selling audio product to date and to commemorate its success, we now invite any and every B&O customer and brand enthusiast the opportunity to create a unique design expression for BeoSound 8 and to join our prestigious roster of product designers."

The competition runs through Bang & Olufsen's facebook site, where people are invited to upload a photo or design suggestion. Visitors to the competition page on Facebook will vote on the incoming design suggestions every week. Every two weeks, the three designs with the top voting scores will be selected to enter the Hall of Fame. After eight weeks Bang & Olufsen will select one Grand Prize winner among the 12 designs in the Hall of Fame.

The winning design will be manufactured by Bang & Olufsen and sold worldwide as a Limited Edition BeoSound 8.

Positive reviews
Bang & Olufsen's powerful and distinctive looking speaker dock sold more than 55,000 units in the first year on the market, which makes BeoSound 8 the best-selling audio product in Bang & Olufsen history. It has seen an incredible amount of positive reviews in international magazines thanks to its striking design and sound performance.

For example, Men's Journal refers to it as a "Sexier, smarter iPod dock, able to optimize its acoustics for any room."  Angeleno magazine also adds "Design buffs will love the system's sleek conical speakers, while music lovers will appreciate the cutting edge technology."

Go to the Bang & Olufsen facebook site for detailed information about the competition.

Recommended consumer price is $999.00, it is available in all B&O showrooms, select Apple stores and online www.shopbangolufsen.com

iPod, iPhone and iPad are trademarks of Apple Inc., registered in the U.S. and other countries.

Bang & Olufsen was founded in Struer, Denmark, in 1925 by Peter Bang and Svend Olufsen, two innovative, young engineers devoted to high quality audio reproduction. Since then, the brand has become an icon of performance and design excellence through its long-standing craftsmanship tradition and the strongest possible commitment to high-tech research and development.

Still at the forefront of domestic technology, Bang & Olufsen has extended its comprehensive experience with integrated audio and video solutions for the home to other areas such as the hospitality and automotive industries in recent years. Consequently, its current product range epitomizes seamless media experiences in the home as well as in the car and on the move.

For more information on Bang & Olufsen, please visit www.bang-olufsen.com.

SOURCE Bang & Olufsen

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