Bang & Olufsen Announces Arrival of New EarSet 3i in North American Showrooms

ARLINGTON HEIGHTS, Ill., June 7, 2011 /PRNewswire/ -- Bang & Olufsen, the Danish provider of high end audio and video systems, announces the arrival of the EarSet 3i in North America.  EarSet 3i is a modern, mobile phone headset which allows for phone use and high quality music enjoyment while on the go.  EarSet 3i offers a strong acoustic performance, ergonomic fit, high level of durability, and striking design with its high quality materials. It is developed specifically for the newest generation of Apple devices and is intended for usage with Apple products exclusively.  It offers additional functionality, compared to its predecessor - EarSet 3, with a newly featured operation button to navigate through desired tracks, playlists, etc. and also assists with call-waiting features, all with one step functionality and extreme ease-of-use.

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"The new operation button on EarSet 3i allows iPhone, iPad and iPod users to easily browse in their music collection. The hook switch makes it possible to answer, end and decline calls – and put incoming calls on hold. Both buttons are conveniently placed on the wire where it is combined with the microphone," explains North American Product Manager, Dave Zapfel.

Outstanding sound quality

Acoustic performance is one of Bang & Olufsen's core competences, and is underscored by the superior sound quality, yet small package of the tiny EarSet 3i, as it weighs only 8 grams per earphone. The dynamic full tone loudspeakers, mounted on a telescopic bar, are constructed according to the open loudspeaker principle that lets through some environmental sounds. So, customers will not be entirely cut off from the world when enjoying the pure sound of EarSet 3i.

Perfect fit for any ear

As precise sound quality is determined by the earphones' placement in the ear, EarSet 3i has been specially developed to closely adjust to the contours and curves of every individual ear.  Intended for people frequently on the go, EarSet 3i ensures an ergonomic fit and therefore rarely falls off the user, even during physical activities such as running, biking, jogging, etc. To ensure a perfect fit for any ear and make the placement of the earphones even more comfortable, we also include small pads you can put on the speaker.

Quality materials used

EarSet 3i is designed with carefully selected materials, providing ultimate comfort for the user as well as a high level of robustness. EarSet 3i is made of brushed aluminum and a special soft-touch rubber coating. These are very robust and scratch-free materials that combine quality and comfort in a top design.

EarSet 3i builds on a unique design and high acoustic performance and with its mini-jack plug, EarSet 3i can also be used with many other mp3 players as a set of high quality earphones for music purposes only.

"We are excited to expand our EarSet 3i offering to the dedicated iPhone/iPad version in two matching colors – black and white," states Zean Nielsen, President of Bang & Olufsen America, Inc. "We believe EarSet 3i will resonate with American consumers, as it offers an unrivalled design and sound quality, which Apple customers are accustomed too."

EarSet 3i is an exclusive item for all iPod/iPhone and iPad users who have a passion for innovation, convenience, communication and, of course, music. EarSet 3i is now available in black and retails at $199.  A white version will be introduced at a later date. It can now be purchased in any Bang & Olufsen showroom in North America or on our e-store at www.shopbangolufsen.com.  

iPhone, iPad and iPod are trademarks of Apple Inc., registered in the U.S. and other countries.

Bang & Olufsen was founded in Struer, Denmark, in 1925 by Peter Bang and Svend Olufsen, two innovative, young engineers devoted to high quality audio reproduction. Since then, the brand has become an icon of performance and design excellence through its long-standing craftsmanship tradition and the strongest possible commitment to high-tech research and development.

Still at the forefront of domestic technology, Bang & Olufsen has extended its comprehensive experience with integrated audio and video solutions for the home to other areas such as the hospitality and automotive industries in recent years. Consequently, its current product range epitomizes seamless media experiences in the home as well as in the car and on the move.

For more information on Bang & Olufsen, please visit www.bang-olufsen.com.

SOURCE Bang & Olufsen

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