Banfield Foundation® and Russell Wilson Team Up On Domestic Violence Public Service Announcement

Professional Football Champion and Nonprofit Work to Raise Awareness, Inspire Action and Help Domestic Violence Victims and their Pets Find Safety Together

News provided by

Banfield Foundation

Sep 17, 2019, 10:07 ET

VANCOUVER, Wash., Sept. 17, 2019 /PRNewswire/ -- Today, the Banfield Foundation® launched its Safer Together™ public service announcement (PSA) featuring professional football champion and pet advocate, Russell Wilson. The PSA was designed to help raise awareness of the link between domestic violence and animal abuse because, sadly, in homes where domestic violence occurs, pets are often victims too.

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8551151-banfield-foundation-safer-together-psa-russell-wilson/

Banfield Foundation Safer Together™ PSA :60 with Russell Wilson.

Banfield Foundation Safer Together™ PSA :15 with Russell Wilson.

Banfield Foundation Safer Together™ PSA :30 with Russell Wilson.

Research suggests up to 89% of pet-owning domestic violence victims report their abuser has either threatened, injured or killed the family pet, and as many as 48% of victims remain in an abusive relationship because they fear for the safety of their pet. However, with an estimated 6-10% of domestic violence shelters allowing animals, the urgent need to create and grow support for pet-friendly programs is critical to protect the human-animal bond and save lives.

"It's heartbreaking that, all over the country, women, men and children are seeking refuge from domestic violence – and many remain in danger because they do not have access to pet-friendly shelters or programs," said Russell Wilson, professional football champion and pet advocate. "I am honored to partner with the Banfield Foundation to help create a world in which victims never have to choose between their own safety and the safety of loved ones, including their pets."

Since its inception in September 2015, the Banfield Foundation has awarded nearly $410,000 to 46 domestic violence related nonprofits, which have helped more than 4,000 pets. Earlier this year, the foundation announced its intent to raise awareness of the link between domestic violence and animal abuse by committing to invest $1 million over four years through its new Safer Together program. This multi-faceted initiative includes a grant program, the creation of an all-volunteer Advisory Committee, continuing education for the veterinary profession, and the PSA, starring Wilson.

"Russell is a passionate pet owner and advocate for domestic violence prevention and awareness, which made him the right voice for the Banfield Foundation's Safer Together public service announcement," said Kim Van Syoc, Executive Director of the Banfield Foundation. "Through this work, we are committed to raising awareness, enabling education, and providing valuable resources, in hopes of making a measurable difference in the lives of people and pets."

The foundation's new Safer Together grant program enables qualifying nonprofit organizations to apply for funding as they increase their capacity to help people and pets escaping domestic violence. Funding will largely focus on ensuring pets have access to preventive and emergency veterinary care, temporary shelter and behavior training. Nonprofits can also use a portion of the grant money to cover costs of a dedicated animal support specialist focused on pet health and well-being.

Another valuable way the foundation is helping is by engaging and training the veterinary profession and providing educational resources; the hope is to expand the universe of people aware of the link between domestic violence, people and their pets. As such, the foundation has created an all-volunteer Advisory Committee of leading experts within the animal welfare and domestic violence industry to help guide the Safer Together program.

The Safer Together PSA will air nationally on TV and radio through the end of 2019. For more information on the PSA, to apply for a grant, or to donate to the Banfield Foundation, visit BanfieldFoundation.org/SaferTogether.

About the Banfield Foundation^®At the core of the Banfield Foundation, a 501(c)(3) nonprofit organization, is the belief that all pets deserve access to veterinary care. In support of this belief, the foundation funds programs that enable veterinary care, elevate the power of the human-animal bond, provide disaster relief for pets, and advance the science of veterinary medicine through fostering innovation and education. It also leverages the expertise and passion of Banfield Pet Hospital associates to care for pets in need. Banfield Foundation is committed to making a better world for pets because they make a better world for us. For more information, visit BanfieldFoundation.org.