BANDIT Dilutes Coca Cola's Business With No Sugar

COPENHAGEN, April 16 /PRNewswire/ -- In case you didn't know this, then let me start out by telling you that the reason Coca Cola decided to start their no sugar sub brand Coke Zero, was the fact that not many men drank Diet Coke (Coke Light in some parts of the world). So it seemed like a good idea to make a diet drink aimed at that mark. It proved to be a huge success, so much so that even women jumped on the Zero bandwagon.

There are the health reasons: "Coke Zero has 0.5 Calories per 100ml while Diet Coke, oddly enough, still contains one Calorie."

But the main reason is smart advertising, and by smart we mean funny and intelligent. Because for some reason some agencies still think it's all about makeup, fashion, Sex and the City, shoes and pink fruit cocktails when it comes to communicating with women.

We're here to remind you and Mother London (the agency behind the newest very pink Diet Coke campaign) that there are smarter ways to do it…

Read the full blog post here: ttp://thisisbandit.com/?p=8677

The BANDIT Blog: www.thisisbandit.com/?page_id=216

SOURCE BANDIT

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