Banco Cruzeiro do Sul Announced in Sao Paulo Today (3/11) That it Will Sponsor the Racer Bruno Senna and the HRT Team During the 2010 Formula 1 Season

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SAO PAULO, March 11 /PRNewswire/ -- Luis Octavio Indio da Costa, Director- Superintendent of Banco Cruzeiro do Sul, along with Viviane Senna, President of Instituto Ayrton Senna, announced today (3/11) in Sao Paulo the Brazilian institution's sponsorship of Bruno Senna and the Hispania Racing Team during the 2010 Formula 1 season. This is the first time the bank's brand will appear at the world's largest automotive racing event.

The racer, Viviane's son and the nephew of three-time world champion Ayrton Senna, who would have turned 50 in 2010, will make his debut on Sunday (3/14) at the Grand Prix of Bahrain, which will take place in the Sakhir Desert.

According to Indio da Costa, "Four years after implementing our sports incentive program, we feel that by sponsoring a driver like Bruno Senna we are placing our bets on one of the young rising stars in world auto racing." Bruno Senna, who goes into F1 after only a 5-year career, expressed his thanks "for the trust the bank is placing in a young driver making his debut."

Banco Cruzeiro do Sul dedicated a theme song to the driver -- Tema de Bruno Senna (The Bruno Senna Theme)(http://www.voice.com.br/brunosenna/) -- written by Eduardo Souto Neto, a composer, arranger and instrumentalist who also wrote Tema da Vitoria (Victory Theme), played during all the victories of Brazilian racers in Formula 1 events, and made popular because of Ayrton Senna. "The song," said Luis Octavio Indio da Costa, "is dedicated to Bruno as an homage to the return of a Senna to Formula 1."

Sponsorship of the racer and team is part of the sports incentive program implemented more than four years ago by Banco Cruzeiro do Sul, and has previously included athletes in the sports of beach volleyball, judo and horseback riding.

Banco Cruzeiro do Sul is a public corporation and one of the leading banks, operating for 15 years in the market of credit consignment with payroll deductions.

The bank has over 353 authorizations for the concession of personal consigned credit to public servants in the three areas of government: federal, state and municipal. In addition, it has 394 sales agents who offer credit nationwide.

SOURCE Voice Comunicacao Institucional