Banana Republic Introduces The Modern Fragrance Collection For Men And Women

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Oct 07, 2014, 10:07 ET

NEW YORK, Oct. 7, 2014 /PRNewswire/ -- Banana Republic is proud to introduce Modern, a signature fragrance line for women and men, available in stores October 13, 2014. Modern reflects the sophisticated yet easy-going spirit of today's adventurer and invites all on a journey of scent and style.

"With the Modern fragrance collection, we looked to capture an essence of our spirit through a contemporary packaging design," says Marissa Webb, Banana Republic Creative Director & Executive Vice President of Design. "Both fragrances reflect a sophisticated modernity."

Modern Woman
Grounded in a bold floral composition, Modern Woman embodies a sensual spirit that champions authenticity and exploration. Developed by Senior Perfumer Extraordinaire*, Jerome Epinette of Robertet, the scent celebrates Banana Republic's California heritage – offering the perfect blend of effortless style.
*2013 FIFI winner

The watery, fruity-floral scent opens with fresh, sparkling notes of Italian Bergamot and Nymphaea Waterlily. The heart has ultra-feminine Sun Goddess Rose petals, a key ingredient and exclusive Robertet specialty that delivers a signature floral impression and dries down to soft, white amber.

MODERN WOMAN FRAGRANCE NOTES
Top: Italian Bergamot, Nymphaea Waterlily, Blushing Golden Apple, White Peach
Mid: Sun-Goddess Rose, White Butterfly Cyclamen, Arabian Jasmine
Dry: Indonesian Patchouli, Crystallized Musk, Powdery White Amber, Madagascar Vanilla

Modern Man
Modern Man personifies a new multi-faceted generation of modern masculinity. The scent - a new collaboration developed by Irina Burlakova and Vincent Kuczinski of Mane - offers a juxtaposition of cool and spicy aromatic synergy; a reflection of energetic personality with just the right amount of edge.

The cool, aromatic musk scent opens with a sparkling watery accord and features the daikon as a signature – a first in fine fragrance – for a , a harmony of Japanese radish that captures a fresh, zesty quality in an unexpected way. A study in contrast, the signature imparts a clean, aromatic top paired with a sensual incense-musky dry down to reflect the multi-faceted aspect of Modern man.

MODERN MAN FRAGRANCE NOTES
Top: Sparkling Watery Accord, Red Seaweed, Juniper, Grapefruit
Mid: Japanese Radish, White Cyclamen, Tamarind
Dry: Rain Forest Patchouli, Solar Musk, Vetiver, White Birch, Incense

Banana Republic Modern Woman and Modern Man are packaged in classic square box sets, white for her and black for him. Each fragrance is contained in its own signature glass bottle – his, a defined square and hers, a feminine, circular shape. Both have a horizontal pattern across the front and vertical across the back, an element unique to the heritage of Banana Republic's original Modern franchise.

In US markets, Modern Woman and Modern Man will both be available in 1.7oz/50mL size, retailing for $48.00 and $45.00, respectively. Both will be available at Banana Republic stores in the US and Canada in October 2014, and in Japan, Russia, United Kingdom, Italy and France by the end of the year. All other international markets will launch in the first half of 2015.

ABOUT BANANA REPUBLIC
Banana Republic is a global apparel and accessories brand focused on delivering modern American style. Dedicated to helping customers achieve their best in life's moments big and small, both personally and professionally, Banana Republic offers covetable clothing, handbags, jewelry, eyewear and fragrance at accessible prices. Founded in San Francisco, Banana Republic is located in over 700 company-operated and franchise retail locations worldwide. Customers also can shop online or at (888) BR-STYLE. For more information about Banana Republic, a division of Gap Inc. (NYSE: GPS), please visit bananarepublic.com

SOURCE Banana Republic