Banana Boat® Unveils New Multi-Benefit Sunscreen Lotions Just in Time for Summer

SHELTON, Conn., April 3, 2013 /PRNewswire/ -- Energizer Personal Care, the makers of Banana Boat^® brand sunscreen, announced the availability of two new products, Banana Boat^® Protect & Hydrate sunscreen lotion provides all day moisture with aloe and antioxidant Vitamins C & E, and Banana Boat^® Sport Performance^® CoolZone™ sunscreen lotion that instantly cools and refreshes the skin on contact.  Both Banana Boat^® Protect & Hydrate and Banana Boat^® Sport Performance^® CoolZone™ sunscreen lotions have undergone testing in seven conditions – sun, pool water, ocean water, wind, sweat, sand and extreme heat up to 100 degrees - to provide safe and effective sun protection.   

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Innovation and Inspiration
Banana Boat^® Protect & Hydrate sunscreen lotion goes beyond sun protection to keep skin 100 percent hydrated for moisture that lasts all day. The new formula is fragrance-free, promoting use as an everyday lotion. Recommended by The Skin Cancer Foundation, this broad spectrum UVA/UVB sunscreen protects against sunburn, damaging UV rays and the visible effects of skin aging in a sheer-feel lotion that is proven to be effective. The 2-in-1 combination of sunscreen and moisturizer protects and hydrates skin in one easy step, and the lightweight formula with soothing Aloe Vera and Antioxidant Vitamins C & E leaves the skin feeling soft and looking healthy.

Banana Boat^® Sport Performance^® CoolZone™ sunscreen lotion instantly cools and refreshes skin on contact leaving you feeling invigorated with a crisp, clean scent. Recommended by The Skin Cancer Foundation, this lotion provides broad spectrum SPF 30 and 50, water-resistant (80 minutes) protection. Also available in a continuous spray, this unique formula has a fresh scent and helps users keep cool in the heat. Banana Boat's advanced technology helps prevent sunburn and skin damage while also delivering quick absorption and a non-greasy feel.

"Today's shopper is looking for their sun care products to provide additional benefits beyond UVA/UVB protection, or what we commonly refer to as "Protection Plus," said Carla Luca, Senior Brand Manager of Banana Boat^® brand sunscreens. "New Protect & Hydrate and CoolZone™ sunscreen lotions deliver the added benefits shoppers want in their sun care products to accommodate both protection and skin care needs." 

Family Affordable and Available Nationwide
Banana Boat^® Protect & Hydrate sunscreen lotion and Banana Boat^® Sport Performance^® CoolZone™ sunscreen lotions are available at mass grocery and drug retailers nationwide and online. Protect & Hydrate offers SPF 15, 30 and 50 protection with suggested retail prices of $9.99, $9.99 and $10.49 respectively.  Banana Boat^® Sport Performance^® CoolZone™ offers SPF 30 and 50 protections with suggested retail prices of $9.99 and $10.49 respectively.

For more information about Banana Boat sun care products, please visit www.bananaboat.com or www.Facebook.com/BananaBoatBrand. 

About Banana Boat Brand
The Banana Boat^® brand offers a wide range of product options that provide today's busy family with reliable sun protection without worry, so the fun can go on.  The advanced technology in Banana Boat^® sunscreen products provides effective broad spectrum UVA and UVB protection that won't break down in the sun.  Banana Boat^® products have carried The Skin Cancer Foundation's Seal of Recommendation for almost two decades. 

About Energizer Personal Care
A leading manufacturer of health and beauty products around the world, Energizer Personal Care is a division of Energizer Holdings Inc. (NYSE: ENR), headquartered in St. Louis, Missouri. Energizer Personal Care markets products in more than 100 countries worldwide under the Playtex^®, Playtex Sport^®, Playtex Gentle Glide^®, Skintimate^® and Schick^® brands.  Playtex and all other trademarks are licensed or owned by Energizer or its affiliates. 

SOURCE Energizer Personal Care

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