Bally's Gives New Meaning to Being in the 'Center of the Action'
Bally's Atlantic City Gives Away Over $250,000 when the Temperature Rises
ATLANTIC CITY, N.J., May 27, 2011 /PRNewswire/ -- To kick off the summer season, Bally's presents "Beat the Heat." This Atlantic City-first is triggered when the temperature outside exceeds 72 degrees, the first 1,000 people who insert their Total Rewards Players Card into a slot machine after the "official" temperature is read at 3pm will win $1 in free slot play for every incremental degree, minimum of $5 per guest.
"'Beat the Heat' is just one more reason Bally's Atlantic City should be a top choice when it comes to planning a summer vacation," said Joe Domenico, Senior Vice President and General Manager of Bally's and Showboat Atlantic City. "No matter who you are, or where you're from, we're all here for the same reason...to be part of the 'center of the action.'"
Hundreds of prizes will be given out each day, from Memorial Day Weekend, May 27th until July 4th, including shirts, sunglasses, water-bottles, sweat-bands, and thermometer key-chains. "Beat the Heat" will feature live broadcasts from some of the region's most recognizable meteorologists. Temperature will be sourced from AccuWeather.com. Check the weather and each day's payout at www.ballysac.com
About Bally's Atlantic City:
At Bally's Atlantic City, guests can choose their experience from three casinos: Bally's, the Wild Wild West Casino and Claridge Casino, as well as Coyote Kate's Slot Parlor and Billy's Poker Room. With fourteen dining destinations, four hotel towers, an unrivaled hotel spa, a beach bar, big name entertainment and championship fights, Bally's is an exciting choice for all fun-seekers. Bally's is located at the famed address of Boardwalk and Park Place in Atlantic City, New Jersey. For more information, call 609-340-2000 or visit www.ballysac.com.
Media Contact:
Jerry Eisenband/Caesars Entertainment
[email protected] (609) 343-2463
Lauren Ryback /Dan Klores Communications
[email protected] (212) 981 - 5205
SOURCE Bally's Atlantic City
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