Ballard Designs Announces Upcoming Release of Ballard Designs Plus, the Company's First Application for the iPad

ATLANTA, Sept. 15, 2011 /PRNewswire/ -- Ballard Designs, one of America's premier sources of European-inspired home furnishings and accessories, announces the September 20, 2011 release of Ballard Designs Plus, the company's first application designed specifically for the iPad.  

The robust application allows users to interact with Ballard Designs in a whole new way utilizing touch. Content is organized by easy-to-navigate chapters so users can move from inspiring, fully decorated room scenes to detailed product shots with a flick of the finger. Imbedded product videos add to the interactive experience.

"We developed Ballard Designs Plus to give our customers who own iPads an enhanced shopping experience not possible with any other media," said Ballard Designs president, Ryan McKelvey. "They can still be inspired by beautiful rooms like they are with the catalog, but the unique presentation allows them to see the handcrafted details and special features of the product like never before.  It's like seeing Ballard Designs in high-definition."

The application is internet-enabled, allowing customers to purchase featured items directly from the company's website, download new issues, and receive alerts when new content or special offers become available. Future releases will focus on specific product groups and decorating ideas, including upholstery and home-office organization.

"Ballard Designs Plus has everything our customer needs to satisfy her decorating cravings," McKelvey added. "And with her iPad, she can have an exciting, tactile shopping experience with us anytime, anywhere."  

Ballard Designs Plus will be available for download from the iTunes App Store on September 20, 2011.

About Ballard Designs

Ballard Designs is one of the premier multi-channel sources for European-inspired home furnishings and accents. A full-color catalog is published monthly, and over 42 million are circulated around the country each year. Ballard Designs was founded in 1982 by Helen Ballard Weeks. The brand offers a unique combination of exclusive products, trusted design expertise and competitively priced, classically inspired home furnishings.  In 1997, Ballard Designs joined forces with Cornerstone Brands, one of the largest direct marketing companies in the United States. In 2008, Ballard Designs became part of HSN, Inc. under the Cornerstone Brands umbrella. Ballard Designs' corporate headquarters are located in Atlanta, GA.

SOURCE Ballard Designs