Ballantine Releases New Case Study About Website Optimization for Seidler Chemical
WAYNE, N.J., March 10, 2015 /PRNewswire/ -- Ballantine, a New Jersey-based full-service print and digital direct marketing company, has recently posted a new case study highlighting the success of its online marketing activities for Seidler Chemical of Newark, NJ.
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Seidler Chemical is a New Jersey-based supplier, distributor, blender, and re-packager of quality chemicals and ingredients, and has been a customer of Ballantine's since mid-2013. Seidler had recently updated their website, and called on Ballantine to provide search engine optimization (SEO) and other online marketing services in order to increase their online visibility.
Ballantine began with website optimization of the Seidler website, focusing on a targeted group of important keywords for the company. Fresh content was also created on a monthly basis to help attract additional quality traffic.
As a result of the optimization, Seidler experienced significant increases in their search engine rankings, overall traffic, organic search traffic, lead generation, and new customers. Dion Morreale, Director of IT at Seidler notes that in a two-week period, they had 10 brand new customers, and are averaging three to five new customers per week. "This is a dramatic increase that proves that the improvements to the website are translating into revenue. All of us at Seidler are very impressed by the increase in traffic, conversion, and customers that our website is providing, thanks to the optimization services provided by Ballantine."
Based on the success of these activities, Seidler has asked Ballantine to provide additional services, including direct mail marketing, pay per click advertising, banner retargeting and white papers.
To read the case study and to find out more about Ballantine's services, please visit http://www.ballantine.com/ballantine-helps-seidler-chemical/.
About Ballantine:
Since 1966, Ballantine has been creating and implementing innovative and cost-effective print and digital direct marketing campaigns that leave lasting impressions, generate greater responses and help their clients better connect with their customers.
To learn more, please visit http://www.ballantine.com.
Media Contact:
Ryan Cote
Director of Marketing
Ballantine
(973) 305-1500 ext. 206
Email
SOURCE Ballantine
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