Bali® Intimate Apparel Challenges You To "Play For The Cause" And Join The Fight To End Breast Cancer

For every game of Bali Blitz played, $1 will be donated to The Breast Cancer Research Foundation, up to $50,000

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Oct 06, 2014, 12:43 ET

WINSTON-SALEM, N.C., Oct. 6, 2014 /PRNewswire/ -- Bali, America's largest department store intimate apparel brand, is challenging you to get in the game and 'play for the cause' to help end breast cancer. For the fifth consecutive year, the Bali brand is teaming up with The Breast Cancer Research Foundation (BCRF) to raise money and help support the fight against breast cancer.

For this year's fundraising efforts, Bali intimates reprises its Bali Blitz Play for the Cause, an interactive matching game located on the Bali Facebook page. Now through Oct. 31, 2014, Bali intimates will donate $1 to The Breast Cancer Research Foundation each time the Bali Blitz Play for the Cause is played, up to $50,000.

"Every two minutes a U.S. woman is diagnosed with breast cancer, and this year, we have continued our partnership with The Breast Cancer Research Foundation to help bring that number to zero," said Vicki Seawright, vice president, general manager Bali Intimates. "At Bali intimates, we believe all women are beautiful and that beauty begins from within. We hope to motivate women to take action and play Bali Blitz Play for the Cause to support the fight against breast cancer."

"We are proud to partner with Bali Intimates again for the fifth year to support not only this campaign, but our work to advance groundbreaking research globally," said Myra Biblowit, president of BCRF. "October traditionally signifies 'Breast Cancer Awareness,' but, this year, we're turning the conversation from awareness into action with our #BeTheEnd campaign."

BCRF's mission is to prevent and cure breast cancer by advancing the world's most promising research. Over the past five years, HanesBrands and Bali Intimates have donated more than $320,000 to help fight breast cancer.

About Bali Intimates
Bali is the number one national intimate apparel brand in department and mid-tier stores. The Bali brand is part of HanesBrands (NYSE: HBI) For additional information about Bali bras, panties and shapewear, visit the Bali website at www.baliintimates.com or "like" us on Facebook at www.facebook.com/bali.intimates.

About The Breast Cancer Research Foundation
The Breast Cancer Research Foundation (BCRF) advances the world's most promising research to eradicate breast cancer. Founded by Evelyn H. Lauder in 1993, BCRF has raised more than $500 million to fuel discoveries in tumor biology, genetics, prevention, treatment, survivorship and metastasis. This year, BCRF will invest $47 million in annual grants to more than 220 researchers at leading medical institutions across six continents, making the foundation one of the largest non-governmental funders of breast cancer research in the world. Through its Evelyn H. Lauder Founder's Fund, BCRF has also committed $11.6 million in 2014-15 to an international research initiative focused on breast cancer metastasis. By spending 91 cents of every dollar on research and public awareness, BCRF remains one of the nation's most fiscally responsible nonprofits. BCRF is the only breast cancer organization with an "A+" from CharityWatch, and has been awarded Charity Navigator's highest rating of four stars 12 times since 2002. Join us at www.bcrfcure.org.

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SOURCE Bali