Baked by Melissa Names New CEO

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Sep 28, 2016, 10:36 ET

NEW YORK, Sept. 28, 2016 /PRNewswire/ -- Baked by Melissa, the New York City-based bakery famous for its bite-size cupcakes, announced today that Seth Horowitz has been appointed as the company's new Chief Executive Officer.

"Melissa, Brian and team have built an amazing brand and business," said Mr. Horowitz. "Baked by Melissa delivers a premium experience that puts a smile on everyone's face, one bite at a time. We will continue to build and leverage this deep consumer connection as we expand and grow."

Mr. Horowitz will succeed Baked by Melissa's Founder, Brian Bushell, who will be stepping down as the current CEO after eight wonderful years at the helm of the business. Mr. Bushell will remain an acting member of the company's Board of Directors.

"I've imagined this moment many times and wondered how it might feel. But I never could've imagined the sense of pride I feel today in handing these tie-dye reigns to Seth," said Mr. Bushell.

This marks an exciting next step for the Baked by Melissa brand and the company's growth and expansion plans. President and Chief Product Officer, Melissa Ben-Ishay said, "When Brian told me to go home and bake cupcakes the day I was fired eight years ago, it was truly the start of something magical. He led Baked by Melissa to a place that surpassed my wildest dreams! And today, we start our next chapter. Baked by Melissa welcomes Seth with open arms - we're thrilled to have him join our family!"

Mr. Horowitz has an impressive 18 years of experience in executive roles, scaling successful businesses such as Everlast Worldwide, Modell's Sporting Goods and Iconix. During his tenure as President of Modell's Sporting Goods, Mr. Horowitz was credited with revamping the 122-year-old chain's stores and breathing new life into the family-owned business. As CEO of Everlast Worldwide, Mr. Horowitz expanded the wholesale and licensing businesses to achieve record financial results and a successful sale of the company.

ABOUT BAKED BY MELISSA
In 2008, Melissa Ben-Ishay was fired from her job in advertising. Passionate about baking since childhood, Melissa decided to do what she loved and Baked by Melissa was born. Today, Baked by Melissa is famous for its signature, bite-size cupcakes. The brand introduced its first gluten-free product in November 2015, a line of eight gluten free, bite-size cupcakes. In January 2016, Baked by Melissa launched its first ever non-cupcake product, a line-up of six bite-size macarons. Baked by Melissa operates 13 stores, including a shop at JFK's JetBlue Terminal 5. Baked by Melissa is also available online for nationwide shipping.

CONTACT
Taylor Block
[email protected]
212.842.0220

www.bakedbymelissa.com
@bakedbymelissa

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SOURCE Baked by Melissa