Bain & Company appoints Kunal Mehta as an expert partner to accelerate innovation in its Customer Strategy & Marketing practice

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Apr 07, 2022, 09:53 ET

Kunal brings more than 20 years of expertise in sales and marketing for the private equity and technology industries

WASHINGTON, April 7, 2022 /PRNewswire/ -- Bain & Company announced today that Kunal Mehta has joined the firm as an expert partner in its Customer Strategy & Marketing practice. Kunal, who previously served as a private equity operating principal and operations executive, will join the firm's leadership team to expand its client offerings with a focus on ways novel analytics can accelerate Bain clients' go-to-market capabilities.

"Go-to-market excellence is the linchpin of any successful B2B business strategy," said Mark Kovac, head of Bain & Company's global Commercial Excellence practice. "Kunal has deep experience working with sales and marketing organizations in the technology sector to drive growth while optimizing investment in go-to-market activities. His pragmatic expertise will enable our clients to achieve their growth ambitions."

With more than two decades of experience in software, working with leading technology companies and private equity firms, Kunal has worked across the entire go-to-market spectrum. He joins Bain from a large private equity firm where he built its Center of Excellence for Sales and Marketing to maximize value creation across the B2B portfolio, driving programs to integrate portfolio companies and surface value creating practices from leaders in the space. He has also previously worked across large and emerging technology companies in operations, enablement and marketing roles. He will apply this unique expertise to help Bain's clients at the intersection of Private Equity and Technology & Cloud Services develop B2B Go-to-Market strategies. He will be based out of the firm's Washington, DC office.

"The world of sales and marketing has been evolving at a rapid pace with go-to-market taking center stage as a superpower to accelerate growth," said Kunal. "I am excited to join Bain & Company at this juncture where organizations are getting tremendous value out of implementing modern go-to-market practices. My mission will be to accelerate Bain's product innovation in alignment with our business goals and market needs, and I could not be more enthused to amplify our commercial excellence value proposition for our customers."

Editor's Note: For more information or to arrange an interview, please contact Katie Ware at [email protected] or +1 646 562 8107.

About Bain & Company

Bain & Company is a global consultancy that helps the world's most ambitious change makers define the future.

Across 61 offices in 38 countries, we work alongside our clients as one team with a shared ambition to achieve extraordinary results, outperform the competition, and redefine industries. We complement our tailored, integrated expertise with a vibrant ecosystem of digital innovators to deliver better, faster, and more enduring outcomes. Our 10-year commitment to invest more than $1 billion in pro bono services brings our talent, expertise, and insight to organizations tackling today's urgent challenges in education, racial equity, social justice, economic development, and the environment. We earned a gold rating from EcoVadis, the leading platform for environmental, social, and ethical performance ratings for global supply chains, putting us in the top 2% among other consulting firms. Since our founding in 1973, we have measured our success by the success of our clients, and we proudly maintain the highest level of client advocacy in the industry.

SOURCE Bain & Company