'Bae' Isn't Just Slang: Xyrena Announces New Celebrity Fragrance
Xyrena releases Bae by Sebastian Olzanski
LOS ANGELES, Dec. 2, 2015 /PRNewswire/ -- Xyrena, the only certified vegan and cruelty-free celebrity perfumery, announced today that it has released Bae, a fragrance by Canadian pop artist and social media personality Sebastian Olzanski. In time for the holidays, Bae celebrates the 16 year old Olzanski, who has seen a rapidly growing fanbase and list of accolades including a place on Fuse TV's list of "13 Must Know Vine Stars" and a Shorty Awards nomination. The release of his first official single, "Looking For Love," made it to the iTunes Top 100 pop chart within 24 hours.
Photo - http://photos.prnewswire.com/prnh/20151201/292235
Photo - http://photos.prnewswire.com/prnh/20151201/292236
"Sebastian was our very first signing and he took a chance on us before we'd even seen the success of our other fragrances," said Killian Wells, Xyrena Founder and CEO. "I think that's very telling of his dedication, to go above and beyond for fans, giving them something much more personal and exciting than the proverbial tees and posters offered by his peers."
Sebastian's collaboration with Xyrena marks one of the first signature fragrances from a social media personality. Keeping with Xyrena's line of unisex fragrances, Bae is wearable by both guys and girls. Bae opens with top notes of bergamot, strawberry, pear, and fresh cut grass; followed by middle notes of clary sage, cedar, pink freesia, and orange blossom; and base notes of patchouli, musk, amber and vanilla.
Bae is available for order starting December 2, exclusively at Xyrena.com/Bae in both a 1.7 oz. luxury extrait de parfum for $54 or Vibe Spray (for room and body) in 2 oz. ($18) and 8 oz. ($54) sizes. Bae extrait de parfum comes packaged in a first-of-its-kind shockproof zippered travel case and can be shipped within the Continental US & Canada. The water-based Vibe Spray can be shipped internationally.
For more information, visit xyrena.com.
ABOUT SEBASTIAN OLZANSKI:
Olzanski became a YouTube sensation after launching his channel, ThatSpanishBoy.
He was born in a small suburb in Buenos Aires and later moved to Canada with his mother. He started singing at the age of 7.
ABOUT XYRENA:
Based in Los Angeles, Xyrena is the world's first celebrity-partnered on-demand perfumery. Certified 100% vegan and cruelty-free by PETA, Leaping Bunny, and Vegan Action, Xyrena offers innovative fragrances that fuse the upscale quality of niche cosmetic brands with the added personality of celebrity curation.
MEDIA CONTACT:
Killian Wells
(844) 4-XYRENA
SOURCE Xyrena
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