Badgley Mischka Joins Forces With Parker Smith For Couture Denim Collection

NEW YORK, Oct. 3, 2018 /PRNewswire/ -- Badgley Mischka, the iconic American design house that exemplifies timeless glamour, announces its latest collection in collaboration with Los Angeles-based premium denim label, Parker Smith. The new Spring 2019 collection will be available online and in stores beginning in January.

Both Badgley Mischka and Parker Smith are aligned in their core principles with strong female leadership teams at the helms. In addition, this partnership celebrates a women's inner confidence by adding a thread of glamour to couture denim and celebrating a collection that is made to fit effortlessly. 

"It was an easy decision to collaborate with Parker Smith on the creation of an exclusive denim collection. Prioritizing both brand's commitment to effortless elegance, the collection will feature our signature designs with beautiful embellishment, on jeans lauded for their quality and fit," says Mark Badgley, designer, Badgley Mischka.

"Badgley Mischka customers are often pairing our sportswear pieces with denim, so this introduction is a natural progression and allows us to give them the full look. We are launching a capsule collection of ten styles that merchandise beautifully with our spring sportswear and have details and embroidery inspired by our couture division. We hope the woman who fell in love with one of our couture gowns but doesn't have a major event, will buy our denim and feel just as glamorous," says EVP of Badgley Mischka, Lara Piropato.

The innovative, sophisticated jeans will be made of soft optic white twills. Details will include painterly washes and effects, metallic foil finishes, ornate embroidery, embellishments including crystals and pearls, and intricate beadwork. Silhouette offerings will include straights, classic skinnies, as well as mid and high rises. The prices will range from $250-$600 for the more unique pieces, and they will be available for delivery early next year.

"With this collection we were able to infuse the classic Parker Smith fit with the glamourous Badgley Mischka aesthetic and transform sophisticated silhouettes into handcrafted couture jeans. Using denim design elements and incorporating intricate treatments, each piece is inherently feminine and wearable which caters to any modern woman," said CEO of Parker Smith, Mary Ellen Moschetti.

About Badgley Mischka
Badgley Mischka has captivated the fashion world with timeless glamour and luxurious designs for 30 years. Principal American designers Mark Badgley and James Mischka exemplify an unwavering commitment to detail, quality and effortless elegance. The brand has evolved from couture and evening gowns to include day dresses, sportswear, and now denim, as part of life's every day celebrations. Their product categories include bridal; women's, men's and children's shoes; handbags and jewelry; children's formal wear; cold weather accessories and outerwear; fragrance; watches; swimwear; plus, home furnishings and decorative accents. For additional information, please visit www.badgleymischka.com

About Parker Smith
CEO Mary Ellen Moschetti founded and took on her latest venture of producing and manufacturing the Los Angeles based denim label, Parker Smith, in 2014 after founding and taking public a premier IT staffing company in the US. As a denim enthusiast, Mary Ellen created the line after experiencing and hearing too many complaints from women about struggling to find the right fit. With an emphasis on premium fabrics and tailored silhouettes, Parker Smith has developed a universally flattering fit for all body types. Designed and produced by local artisans in Los Angeles, Parker Smith is known for their impeccable fit and sophisticated aesthetic and has amassed an impressive celebrity following including Anne Hathaway, Sharon Stone, Tyra Banks and "It" girls such as Gigi Hadid and Miranda Kerr. For additional information, please visit www.parkersmith.com.

Badgley Mischka x Parker Smith on Instagram
@badgleymischka
@parkersmithjeans
 #psbadgleymischka

Contact:
Rob Caldwell, VP Communications, Badgley Mischka
212-921-1585
[email protected]

Amy Rosen
212-805-3023
[email protected]  

SOURCE Badgley Mischka

Related Links

http://www.badgleymischka.com/

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