Badgeville Launches World's First Mobile Software Development Kit for Gamification

MENLO PARK, Calif., March 6, 2012 /PRNewswire/ -- Badgeville, the gold standard for gamification, today announced the launch of the world's first gamification Mobile Software Development Kit (SDK) for iOS and Android devices. The Badgeville iOS and Android SDKs help developers integrate Badgeville-powered gamification features into their mobile and tablet applications.

Deloitte, Apontador, Menuism, George Mobile and BAMM.tv are among Badgeville's global customers that have added gamified mobile experiences using Badgeville's API and SDKs. The applications of gamification in these mobile use cases are diverse, ranging from customer- to employee-facing experiences, and sharing in the common goal to measure and influence user behavior.

Deloitte Digital, an innovator in social and mobile technology to improve the modern workplace, has built a proprietary geo-location service on top of Badgeville's Behavior Platform.

"We have been impressed by Badgeville's ease of use and flexibility in deploying Who What Where, a program to connect our consultants when they're on the go," said Frank Farrall, Leader of Deloitte's Online practice. "With Badgeville, we were able to create a robust proprietary geo-location service, and reward check-ins, for our team. This program was extremely easy to get up and running, and enables us to not only reward our people for checking in at locations, but also to surface expertise."

Meanwhile, other Badgeville customers are focusing on experiences centered around Apple's iPad.

"BAMM.tv will be launching a new iPad application for discovering emerging bands that places users in a virtual venue with live performance HD videos and includes a gamification program built on top of Badgeville's Behavior Platform," said Chris Hansen, CEO, BAMM.tv. "We selected Badgeville's gamification solution for its ease of integration into iOS and our iPad application."

In another popular use case, crowdsourced review communities rely on Badgeville to encourage user contributions by adding status and social rewards across their websites. Now, these review communities, such as Menuism and Apontador, are expanding gamification and reputation features from their web communities to their mobile applications.

"It was easy to develop the advanced gamified features for our iPhone and iPad applications using Badgeville. The cross-platform experience offers our top users the opportunity to earn status for participation across both our web and mobile experiences," said Rafael Siqueira, CTO, Apontador, the leading online review community in Brazil with 15 million unique visitors per month. "The mobile gamification program has already increased review contributions across our community."

Around 53 percent of all adult cell phone owners now use smartphones instead of feature phones, according to a recent report by the Pew Internet & American Life Project and by 2014, mobile web usage will overtake the traditional desktop, according to Morgan Stanley.  As a result, companies seeking to connect with customers and employees must consider ways to increase engagement on their mobile applications, and in cross-platform user experiences.

"Gamification's greatest potential is in its ability to track and reward user behavior across any device or application, whether that be on web, mobile, or connected device," said Kris Duggan, CEO, Badgeville. "In providing the world's first mobile SDK for gamification, we look forward to many more mobile and cross-platform gamification programs to be launched by our customers in the coming months."

The Badgeville SDKs contain a robust API Library that allows developers to optimize for applications running on iOS and Android.

About Badgeville

Badgeville, the Behavior Platform, makes it easy for business leaders, marketers and innovative technologists to use smart gamification techniques to increase user loyalty and engagement across eCommerce, Media & Entertainment, Health, Education, Services and Enterprise web & mobile experiences. Using Badgeville, brands can reward users with real-time achievements and reputation, while at the same time driving user behavior, achieving specific business goals, and measuring and optimizing user engagement. Badgeville customers include Samsung, CA Technologies, X.Commerce, NBC, Universal Music, Deloitte, and The Active Network. Founded in 2010, Badgeville is based in Menlo Park, California and has offices in New York and Europe. For more information, visit Badgeville on the web at http://www.badgeville.com/.

SOURCE Badgeville

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