Badgeville Announces Gamification Toolkit for World's Leading Enterprise Cloud Platform

REDWOOD CITY, Calif., March 26, 2013 /PRNewswire/ -- Badgeville, the gamification platform, today announced the launch of a new toolkit for the world's most trusted cloud platform for building enterprise apps.

Badgeville for the Salesforce Platform is a toolkit that empowers business leaders to drive higher user engagement across cloud-based applications built on the popular platform-as-a-service (PaaS) solution. The announcement follows the launch of Badgeville's AppExchange solution, which enables businesses to increase engagement within their CRM applications.

Industry leaders including Marketo, Autodesk, Engine Yard, Docusign, and Phoenix Idea Labs have chosen The Behavior Platform by Badgeville to embed gamification into their cloud applications, driving better user acquisition, retention, and conversions.

"Badgeville's gamification solution has increased engagement in our community by 67 percent and number of active users in our community by more than 61 percent," said Heather Watkins, customer marketing lead at Marketo. "The Behavior Platform has enabled us to incentivize specific user behaviors while creating a rewarding, vibrant community for all of our clients."

Thousands of companies have turned to the Salesforce Platform to quickly build and deliver over 3 million powerful applications to any device, helping businesses innovate by transforming how they connect with customers, employees, partners and products.

"More and more, we see our customers across the globe leveraging the Salesforce Platform for their most strategic cloud-based investments," says Kris Duggan, CEO, Badgeville. "To speed their path to success, we want to make it as seamless and easy as possible for them to layer our robust engagement mechanics across their cloud experiences."

How the Badgeville Toolkit Works:

• By layering Badgeville's powerful game, reputation and social mechanics across their Cloud applications built on the Salesforce platform, world-class companies can drive user behaviors that improve customer loyalty and enhance employee productivity
• The Badgeville toolkit puts a wrapper around Badgeville's APIs, making it easier for companies to utilize the full breadth of Badgeville's Engagement Mechanics to drive behaviors across their cloud environment
• For example, companies could leverage the toolkit to drive customer participation in cloud-based community applications or incent users to file more detailed expense reports in financial applications built on the platform

"Gamifying commercial or internally-developed applications to drive user engagement is a high value, low risk investment," said Carter Lusher, Chief Analyst and Research Fellow at Ovum. "The Badgeville Toolkit lowers the barriers to gamifying applications in the cloud and can help vendors and enterprises drive user engagement and maximize the ROI they get from their cloud applications."

The Badgeville Toolkit comes included in The Behavior Platform as part of its extensive integration catalog. Current customers can now access the toolkit with the Badgeville Community. To learn more about how Badgeville drives engagement for world-class companies, please visit www.badgeville.com/cloud

About Badgeville

Badgeville, the #1 gamification and behavior management platform, enables companies in virtually every industry to influence and measure user behavior. World-class businesses in more than 20 countries use Badgeville's Behavior Platform, an award-winning Platform-as-a-Service (PaaS) solution, to increase customer loyalty, user engagement, and employee performance across an organization's websites, mobile apps and enterprise applications. With over 200 customers, Badgeville brings Game Mechanics, Reputation Mechanics, and Social Mechanics to industry leaders and innovators including Deloitte, EMC, Oracle, Citrix Systems, Autodesk, Bell Media, NBC, Universal Music, Recyclebank, VMware, and more. Founded in 2010, Badgeville is based in Redwood City, Calif. and has offices in New York and Europe. (To learn more follow @Badgeville or visit www.badgeville.com)

SOURCE Badgeville

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