Badgeville and Ant's Eye View Are Bringing Gamification to the Fortune 500

MENLO PARK, Calif., Feb. 23, 2012 /PRNewswire/ -- Badgeville and Ant's Eye View today announced a strategic partnership to raise the bar in providing industry-changing technology to measure, surface and influence high-value social behaviors for top-tier enterprise clients.

The partnership brings together Badgeville, the world's first behavior platform powering gamification and reputation programs, and Ant's Eye View, a strategic consultancy comprised of creators of enterprise community loyalty and influencer programs including Microsoft MVP, Cisco VIP, Dell Community Rockstar and Salesforce MVP. The consultancy will now offer Badgeville's Behavior Platform as a recommended technology to recognize and reward customers and employees across large-scale brand communities.

"We teamed up with Ant's Eye View earlier this year to help grow and evolve Cisco's Social Rewards Program," said LaSandra Brill, Sr. Manager, Global Social Media, Cisco. "This partnership allows us to take our Social Rewards program to the next level by leveraging Badgeville's gamification expertise to reward specific user behavior and surface status and experts across our customer and employee communities."

"We believe this partnership will help us provide tangible solutions to problems our clients face today," said Sean O'Driscoll, Ant's Eye View CEO and co-founder. "Badgeville's technology platform provides best-in-class behavioral analysis with the ability to drive increased, relevant participation in online communities across many industries, and strongly supports our work to ignite customer-centric business transformation."

Using gamification and reputation programs, Badgeville customers increase key user behaviors 20 to more than 200 percent.

"Ant's Eye View's understanding of the social media space and the social enterprise, along with their proven approach of helping customers deliver business impact from customer and employee engagement strategies, aligns perfectly with Badgeville's mission to help substantially improve real business results by measuring and influencing behavior across the social enterprise," said Kris Duggan, Badgeville CEO.

Badgeville's enterprise client roster includes over 100 businesses including Deloitte, Samsung, Dell, Rogers Communications, CA Technologies, and eBay's X.Commerce. The company, which was recently named one of Forbes' 100 Most Promising New Companies in America, continues to expand its presence across the Fortune 1000, having recently announced connectors with social enterprise, CRM and analytics platforms including over 40 third-party applications, and its relationships with social commerce leaders like Bazaarvoice and social influence leaders like Klout.

Founded in 2009, Ant's Eye View is a leading social media strategy development and consulting firm that helps guide mid to large-size companies through the process of transforming customer experience and brand engagement by activating and embedding customer voice into all aspects of a company's social business. Since then, the firm's client roster has grown to include Google, Microsoft, Intuit, Cisco, P&G, Jack-in-the-Box, Wells Fargo, AT&T and Bloomingdale's. Ant's Eye View currently has offices in Austin, Seattle and Silicon Valley. More information can be found at http://www.antseyeview.com/.

About Badgeville

Badgeville, the Behavior Platform http://www.badgeville.com/platform/, makes it easy for business leaders to measure and influence behavior across customer, partner, developer and employee communities. The leading provider of SaaS enterprise gamification solutions and services, Badgeville's global client roster features the world's most innovative enterprises across virtually every industry, including Samsung, Recyclebank, Deloitte, Dell, eBay, Universal Music, The Active Network, and more. Founded in 2010, Badgeville is based in Menlo Park, Calif., and has offices in New York and Europe. For more information, visit Badgeville on the web at http://www.badgeville.com/.

SOURCE Badgeville

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