Backpack Health Names Finn Partners Agency Of Record For Global Communications And Social Media Campaign

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Jul 11, 2018, 10:00 ET

MEDICAL DATA SHARING PLATFORM EMPOWERS PATIENTS BY HELPING THEM BETTER MANAGE THEIR HEALTH DETAILS, CARE AND COMMUNICATION

NEW YORK, July 11, 2018 /PRNewswire/ -- Backpack Health, a mobile and cloud-based app that helps people better manage and access personal health information, care and communication, has selected Finn Partners as its global public relations and social media agency of record (AOR).

The client-agency partnership focuses on supporting Backpack Health to empower customers – many with chronic, rare and serious health concerns – to own, organize and access personal health information. Cloud-based, secure smart-phone access to information enables people to navigate and share background of their health priorities, communicate with medical professionals and clinical researchers and advocate for better care and new medical invention.

"At every step of the care journey, the process begins with health providers taking a medical history – a process that is repeated again and again throughout our lives. Patients are their own health historians and need to own and have access to their medical information," said Jim Cavan, President and CEO of Backpack Health. "Backpack Health aims to improve patient experience and care through enhanced information access and communication, and Finn Partners is the right partner to help us reach and engage patients, health organizations and pharma and medical device companies."

Information unites the health ecosystem and enables well-intended scientists and physicians to rally to pressing and unmet patient needs. Backpack Health, a global health-tech company, provides patients with secure access to personalized, comprehensive medical information and documents in one central location through its portable, multi-lingual Backpack Health app, available for iPhone, Android and desktop.

Finn Partners will support Backpack Health with a global team. The Finn Partners team is co-led by Michael Heinley, partner, New York, and Goel Jasper, managing partner, Jerusalem. Gil Bashe, managing partner, Finn Partners Global Health, is strategic advisor to both the Finn team and Backpack Health leaders.

"Collaboration to help improve people's care draws upon accessibility of health information, and Backpack Health is the link that enables patients to have a vital and distinct voice in their care," said Heinley. "Backpack Health is also collaborating with patient advocacy groups and pharma industry partners to better serve their communities – to improve care and advance biomedical research, and Finn Partners is proud to call upon our creative capabilities and health industry knowledge to contribute to global patient care."

About Backpack Health

Backpack Health, LLC builds secure-cloud-based innovative information tools to help people manage their health journey – wellness and chronic health conditions. The Backpack Health mission is to make it easy for everyone to access, own and control all their health information to support better health for themselves, their loved ones and their communities. Backpack Health provides a platform for organizations to engage patients, collect up-to-date data and build communities around the globe. Learn more at www.backpackhealth.com.

About Finn Partners, Inc.

Founded in 2011 on the core principles of innovation and collaborative partnership, Finn Partners has more than tripled in size in six years, becoming one of the fastest-growing independent public relations agencies in the world. The full-service marketing and communications company's record-setting pace is a result of organic growth and integrating new companies and new people into the Finn Partners world through a common philosophy. With 600 professionals, Finn Partners provides its clients with global access and capabilities in the U.S., Europe and Asia, in addition to PROI Worldwide. Headquartered in New York, Finn Partners also has offices located in Chicago, Detroit, Fort Lauderdale, Frankfurt, Jerusalem, London, Los Angeles, Munich, Nashville, Paris, Portland, San Francisco, Shanghai, Singapore and Washington, D.C. Find us at finnpartners.com and follow us on Twitter and Instagram at @finnpartners.