Backlash Against Citizen Integration Grows

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May 13, 2015, 10:03 ET

SANTA CLARA, Calif., May 13, 2015 /PRNewswire/ -- The momentum against "Citizen Integration" continues to grow as Enterprise Marketing Advisor and commentator Mark Herring cautions against turning complex data integration over to business people with no development experience.

In his latest blog posting, Herring explains the problem with using software tools for what amounts to amateur enterprise coding: "You cannot focus on the business for four hours a day and then change hats and start developing a program that actually provides value for the rest of the day. It simply does not make sense to be that bi-polar in your job."

Herring adds that most marketing or product managers can not truly visualize how a business idea translates into code, further explaining, "A citizen developer would be looking to solve only his/her particular business issue, which means the program may not fit into the overall IT environment."

That echoes comments from Rick Banister, founder and CEO of Sesame Software, who notes that far too many organizations are being sold the false Citizen Integration notion that putting a complex drop-and-drag tool in the hands of non-technical business analysts will enable them to implement complex data integration projects.

"We think the entire enterprise application space benefits when companies ask the hard questions, such as why solutions that isolate business executives from professional developers are good for getting the most out of data," he says. "This is not only wasteful but also can damage your data quality. We have taken a completely contrarian view in our Relational Junction product suite that database developers are the best people to develop data integrations, and products that support native SQL allow them to get the work done without obscuring the database structure and logic with a complex drop-and-drag user interface. And because Relational Junction can be learned in an hour, you'll actually get real work done rather than waste weeks in training."

About Sesame Software

Sesame Software is an Enterprise Application Integration/Data Warehouse solutions company whose Relational Junction products offer best in class solutions for data integration and data warehousing.

Mark Herring's other insights can be read at: www.linkedin.com/in/herringmark

Sesame Software, Inc.
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www.sesamesoftware.com

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SOURCE Sesame Software, Inc.