Back to School, not Back to Bed

LONDON, September 14, 2012 /PRNewswire/ --

Britain's family favourites for waking up the kids

Nights are drawing in, the summer is ending and families across Britain are preparing for the school year ahead. From opening the curtains to a bribe over breakfast, the challenge of getting kids awake and ready for school is never over. A recent survey conducted by designer childrens bedroom furniture company, Feather & Black, reveals the UK's top five favourite ways to get kids out of bed!

A massive 41% of British parents say opening the curtains to let daylight in is the best way to get kids awake on time.  Moreover, 7% of British families confess that a splash of water gets kids up pronto. It seems a shock approach is the most popular wake-up tactic for the British household!

Britain's family favourites for waking up the kids:

1. Open the curtains (41%)
2. Alarm (24%) and breakfast (24%)
3. Splash of water (7%)
4. Bribe (3%)

Dads' are more likely to shock children awake with a splash of water, with 10% admitting this, compared to just 5% of mums. Interestingly, when it comes to age groups 27% of British parents aged 35-54 say setting an alarm is the best way to get the kids up, with 21% of those aged 55+ agreeing with this.

Adam Black, MD of Feather & Black, says "With the days getting shorter, the challenge for parents getting children up and ready for school is a never-ending game of tug and war! As a working parent I know how difficult it can be to get them ready on time. Our new kids' Covent Garden alarm clock will certainly stir the little ones - it's loud enough to wake the family ready to start the day."

Feather & Black is a leading bedroom furniture retailer with 36 showrooms nationwide. Offering a wide selection of exclusively designed products, including coordinating bedroom ranges, metal and wooden beds and mattresses, as well as quality childrens beds, bed linens and accessories for both adults and children.

Notes to editors:

• Survey conducted up to 2000 respondents by Vision Critical

SOURCE Feather & Black