BabyCenter® Launches Bumpie™, A New Photo-Journaling Tool For Moms

SAN FRANCISCO, Sept. 10, 2014 /PRNewswire/ -- BabyCenter®, the #1 pregnancy and parenting digital resource, announced the launch of BUMPIE^™, a new photo-journaling tool. BUMPIE helps pregnant women capture consistent selfies of their growing bellies. The custom camera overlay creates perfect belly alignment week after week. The tool is available in the latest update of the company's popular My Pregnancy Today app for Apple and Android phones.

"We found that 11 percent of women take more selfies while pregnant for the sole purpose of tracking their growing belly and baby," said Linda Murray, BabyCenter Global Editor-in-Chief. "Belly selfies are a big trend, but they can be tricky to get right week after week. We created BUMPIE to simplify the photo-taking process for moms-to-be, so they can create a permanent keepsake of pregnancy."

BUMPIE features include:

• Weekly reminders: Never miss a Bumpie! Beginning at four weeks of pregnancy, users of the My Pregnancy Today app will see a reminder in the calendar view within the app to take their belly shot.

• Custom camera overlay: This feature allows expectant moms to easily line up their belly shots so they're consistent over time. This is the best way to capture changes in growth week after week.

• Gallery: After a Bumpie is taken, it's added to a private gallery within the My Pregnancy Today app where moms-to-be can review and share their pictures. Expectant moms can also swipe left or right to browse through their pictures, providing a fun way to see their week-by-week progress.

BUMPIE is a new feature of BabyCenter's My Pregnancy Today application, which has been downloaded by iPhone and Android users globally more than 12.2 million times and has more 5-star ratings than any other pregnancy app; My Pregnancy Today is enjoyed by 7 out of 10 expecting moms with an iPhone in the U.S. My Pregnancy Today guides expectant moms through their pregnancy journey, offering award-winning, medically reviewed health content; advice from obstetricians, midwives, nutritionists, and other experts; daily activities and reminders; and conversation and connection with other moms-to-be in BabyCenter's Community. The app also includes a Kick Tracker tool to help expectant moms keep track of their baby's movements, a registry checklist, and a baby product search.

Existing app users will automatically receive access to BUMPIE through a standard update. Those without the My Pregnancy Today app can download it for free via the App Store and Google Play.

For more information, please visit https://itunes.apple.com/us/app/my-pregnancy-today-babycenter/id386022579?mt=8.

About BabyCenter® LLC
BabyCenter® is the voice of the 21st Century Mom® and modern motherhood. It's the #1 pregnancy and parenting digital destination worldwide, reaching more than 39 million moms monthly in 11 languages across 14 owned and operated properties from Australia to India to China. In the United States, 7 in 10 babies born last year were BabyCenter babies. BabyCenter is the world's partner in parenting, providing moms everywhere with trusted advice from hundreds of experts around the globe, friendship with other moms like them, and support that's remarkably right at every stage of their child's development. BabyCenter also works with some of the world's most prominent brands and institutions to provide life-stage marketing solutions and a direct line to highly engaged moms. BabyCenter established a Global Giving Program and partners with esteemed organizations to help make motherhood safer for all women. BabyCenter is a member of the Johnson & Johnson family of companies.

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SOURCE BabyCenter