BabyCenter® Announces Winners of 2018 Moms' Picks Awards

"One of the perks of modern parenthood is the variety of baby products available today. But with so many choices and so little time, it can be overwhelming," says Linda Murray, senior vice president and global editor in chief of BabyCenter.

"Recommendations from other moms and dads cut through the confusion. Those parents have been there, they know what's needed, and they're happy to share what works and what doesn't. BabyCenter's Moms' Picks is a uniquely powerful tool that brings parent recommendations together in one place and reveals products that have been road- and stress-tested by thousands of parents," Murray adds.

Murray notes that an increasing number of product winners are multistage or multiuse, intended to last through several stages of a child's development or do more than one job for a parent.

"These products lie at the intersection of several trends. Millennial and Gen Z parents tend to live in smaller spaces, have more modest incomes, and prefer to buy less, discard less, and get the most out of what they buy," says Murray. "Our research shows that 9 in 10 parents own at least one multistage product, and 74 percent of these parents buy multiuse gear to save money."   

The most popular multistage product: car seats intended to carry children from infancy through elementary school years. BabyCenter's research found that 59 percent of parents either have or plan to get an all-in-one car seat, which holds infants and toddlers safely and converts to a booster seat for older children.

Following close behind car seats in multistage and multiuse popularity are convertible cribs, play yards, convertible strollers, travel systems, highchairs, and baby carriers.

Winners and finalists may display the BabyCenter Moms' Picks seal in their marketing, on packaging, and on social media. Parents shopping for gear can look for the seal and know these products have come out on top in the toughest test of all: real life.

To see all the winners, please visit Moms' Picks. For information on how BabyCenter Moms' Picks are chosen by parents, see the awards guidelines here.

About Products & Gear

Designed to help simplify the shopping process and improve parents' experience with their purchases, BabyCenter's Products & Gear channel features shopping lists, checklists, product recommendations, and illustrated buying guides. The Moms' Picks awards celebrate the best baby and toddler products of the year according to the true experts: parents. The awards are an annual feature of BabyCenter's Products & Gear channel and the ultimate product-recommendation tool.

About BabyCenter® LLC

BabyCenter is the world's partner in parenting. The #1 pregnancy and parenting digital destination, BabyCenter reaches more than 51 million moms and dads in every corner of the globe through its 11 owned-and-operated properties in nine different languages. In the United States, 8 in 10 new and expectant moms online use BabyCenter each month. BabyCenter provides parents with trusted information, advice from peers, and support that's Remarkably Right® at every stage of their child's development. Products include websites, mobile apps, online communities, email series, social programs, print publications, and public health initiatives. BabyCenter leverages its industry-leading audience engagement to provide unparalleled insights and innovative marketing solutions to the world's top brands, retailers, and institutions. BabyCenter is also committed to improving maternal health globally and, through its Mission Motherhood™ campaign, works closely with nonprofits, NGOs, and governments to help make motherhood safer for all women. BabyCenter LLC is a member of the Johnson & Johnson family of companies. Visit BabyCenter on Facebook, Pinterest, Instagram, and LinkedIn, or follow @BabyCenter and @MomInsights on Twitter.

*Trademarks used herein are the property of their respective owners.

Contact:
Rebecca Michals
BabyCenter
415-237-9978
[email protected]

SOURCE BabyCenter

Related Links

http://www.babycenter.com