BabyCenter® and Tyler Florence Team Up for Live Video Event

SAN FRANCISCO, Nov. 10, 2011 /PRNewswire/ -- BabyCenter.com, the #1 pregnancy and parenting mobile and web destination worldwide, is hosting its first-ever live Facebook event on Tuesday, November 15, from 6:30 – 7:30 p.m. PST. The event will be a cooking demonstration featuring Tyler Florence – trusted chef, author, co-founder of Sprout Organic Baby Food, and father of three – and Lindsay Weiss, food contributor and blogger for BabyCenter's Momformation. Fans are invited to post questions for Florence and Weiss in real-time and win prizes while the two demonstrate how to cook up a nutritious Thanksgiving meal for babies and toddlers.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/51433-babycenter-tyler-florence-sprout-organic-baby-food-live-facebook-event

"This event taps into two growing trends among moms: the desire to buy organic and a growing need for convenience in every aspect of their lives, especially the kitchen," said Linda Murray, BabyCenter Editor in Chief. "Teaching moms how to introduce their babies to healthy foods similar to what is being served to the rest of the family will save them time and allow them to encourage healthy eating habits at an early age."

From the Tyler Florence Shop in Mill Valley, California, Florence and Weiss will demonstrate how parents can make a delicious Thanksgiving meal for their babies and give tips on how to expand their babies' palates with nutrient-rich foods and flavors. They will also answer questions as they're submitted live by fans via the BabyCenter Facebook page. Prizes will be given away throughout the hour, including a Tyler Florence Shop Gift Basket with a selection of gourmet items, Sprout Organic Baby Food, Tyler's Start Fresh cookbook and a gift bag of BabyCenter- branded goods.

"The goal of Sprout is to teach parents that by offering babies a wide variety of delicious, nutritious foods right from the start, they can encourage the development of healthy eating habits to last a lifetime," said Florence. "BabyCenter is the ideal partner to help us reach and educate millions of moms about the importance of encouraging healthy eating early on."

BabyCenter is dedicated to being there for mom wherever she is, whether that is the BabyCenter site or via one of our active social media platforms. This event is the first in an ongoing series of LIVE Facebook events that will pair BabyCenter experts with celebrities and influencers to inform, educate, and entertain moms via social media.

To view and participate, visit the BabyCenter Facebook page at Facebook.com/babycenter and click on the BabyCenter LIVE link or follow along on Twitter at #BabyCenterLive. After the live event, an edited version of the show will be available for viewing at BabyCenter.com and SproutBabyFood.com.

The live event comes on the heels of the launch of the Sprout Baby Food online store, where parents will be able to purchase the whole line of organic baby cereal and baby food. Sprout will also be launching a new look at retail which will include a QR code that consumers can scan for more information and nutrition facts.

About Sprout Foods Inc.:

Sprout began as a means to make one mom's life easier and turned into a mission to change the way parents introduce their children to solid foods. As a chef, Tyler Florence couldn't understand the lack of flavor in baby food. This inspired his creation of a pure, nutritious, delicious baby food in a BPA-free pouch that you can take anywhere. Tyler and Sprout focus on teaching parents that by offering babies a wide variety of great-tasting, nutritious foods right from the start, they can encourage the development of taste preferences and thus healthy eating habits to last a lifetime.

Find more information at www.sproutbabyfood.com, www.facebook.com/sproutbabyfood, http://www.twitter.com/SproutFoods and http://youtube.com/sproutbabyfood.

About BabyCenter® LLC

BabyCenter® is the voice of the 21st Century Mom® and modern motherhood. It's the #1 pregnancy and parenting mobile and web destination worldwide, reaching more than 10 million moms monthly in the United States and more than 24 million moms monthly in 22 markets from Australia to India to China. In the United States, 7 in 10 babies born last year were BabyCenter babies. BabyCenter is the world's partner in parenting, providing moms everywhere with trusted advice from hundreds of experts around the globe, friendship with other moms like them, and support that's remarkably right at every stage of their child's development. BabyCenter also works with some of the world's most prominent brands and institutions to provide life-stage marketing solutions and a direct line to highly engaged moms. BabyCenter is a member of the Johnson & Johnson family of companies.

SOURCE BabyCenter(R) LLC

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