Babson College 2019 B.E.T.A. (Babson Entrepreneurial Thought & Action(r)) Challenge Startup Finalists To Compete For $300,000 In Cash And Prizes

WELLESLEY, Mass., April 8, 2019 /PRNewswire/ -- Nine Babson startups will pitch in front of judges for their share of over $300,000 in cash and prizes on Thursday, April 11, 5 p.m., during the B.E.T.A. (Babson Entrepreneurial Thought & Action^(r)) Challenge Finale at Babson's Wellesley campus, hosted by the Arthur M. Blank Center for Entrepreneurship at Babson.

Alumni Challenge

Artyfactos is a socially and environmentally responsible business that offers jewelry and other products made out of orange peel and seeds, while developing vulnerable artisan women for whom this is their primary source of income. Angela Sanchez MBA'11 and Jaime Gomez

Forefront is a corporate education company making it easier for businesses and their employees to foster diverse and inclusive cultures. Yulkendy Valdez '17 and Josuel Plasencia '17

PerkZilla changes the advertising landscape for small businesses and entrepreneurs with a self-service platform that converts visitors into brand advocates, by rewarding users for sharing and promoting the brand within their networks. James Cantoni '17, Jeremy Gislason, and Simon Hodgkinson

Graduate Challenge

Dottie is a living assistant device that helps people with memory loss remember important items when they leave the house while communicating important medical and behavioral information to their doctors. Meagan Priest MS'19 and Oscar Flores MS'19

Monitaur is a remote water monitoring system for high-rise residential buildings that measures leaks by the drop to save the environment and by the gallon to save billions of dollars in water damage. Jose Lorido MBA'20, Ricardo Aitken MBA'20, and David Restainer MBA'20

Taylor Custom Rings designs rings with mine-free diamonds and pure recycled metals for the socially conscious consumer. Ashley Taylor MBA'20 and Jerry Taylor

Undergraduate Challenge

LOU makes it easy for software companies to upgrade their lengthy help centers with code-free interactive tutorials that boost adoption by guiding users through their work. Rachel Pardue '19 and Kyle Lawson '18

TastePal tailors physical stores to consumer preferences. Ralph Haddad '20 and Maria Kahale

Yad a social enterprise that aims to empower people with disabilities by allowing them to express themselves through art and profit from their work. Deborah Cohen '19

In celebration of Babson's Centennial, three additional awards will be given during the finale:

• High Impact Female Founder Award
• Social Impact Award
• Centennial Award

About The Arthur M. Blank Center For Entrepreneurship

The Arthur M. Blank Center for Entrepreneurship accelerates the practice of entrepreneurship by providing Babson's emerging entrepreneurs with access to events, workshops, mentoring and competitions that enable them to test and refine their founder skills. The Butler Launch Pad is the hub of this entrepreneurial ecosystem, connecting our students and alumni with the broader business and entrepreneurial community through a series of programs and learning experiences that support our entrepreneurs along their journey. Included in these programs are two of Babson's Signature Events: Rocket Pitch and B.E.T.A. Challenge, as well as the highly regarded Summer Venture Program that accelerates the top 15 student ventures at Babson each year.

About Babson College 

Babson College is the educator, convener, and thought leader of Entrepreneurship of All Kinds^(r). The top-ranked college for entrepreneurship education, Babson is a dynamic living and learning laboratory where students, faculty, and staff work together to address the real-world problems of business and society. We prepare the entrepreneurial leaders our world needs most: those with strong functional knowledge and the skills and vision to navigate change, accommodate ambiguity, surmount complexity, and motivate teams in a common purpose to make a difference in the world, and have an impact on organizations of all sizes and types. As we have for nearly a half-century, Babson continues to advance Entrepreneurial Thought & Action^(r) as the most positive force on the planet for generating sustainable economic and social value.

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SOURCE Babson College

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