Babson Awards 3 Startups With $100K In B.E.T.A. Challenge Competition

WELLESLEY, Mass., April 11, 2014 /PRNewswire-USNewswire/ -- Three startups — Vedavoo, Lilypad Scales, and HigherMe — are the 2014 winners of the Babson College B.E.T.A. (Babson Entrepreneurial Thought and Action(r)) Challenge.

The entrepreneur winners in three categories — alumni, undergraduate student, and graduate student — competed to win a grand prize of $20,000 each in cash and "services in kind" donations from corporate sponsors.

B.E.T.A. Challenge entrepreneurs must demonstrate success in reaching major milestones achieved through action.

Full details at http://bit.ly/1sM0ND2

Alumni Winner
* Vedavoo - Scott Hunter M'09
Vedavoo is an American builder of bags, backpacks, and gear for outdoor recreation. https://vedavoo.com/

Graduate Student Winner
* HigherMe - Rob Hunter M'14 and Evan Lodge M'14
HigherMe is a website and mobile application that gives prospective employees the chance to submit short 1­-minute video introductions to any retail establishments in their area. We turn around and show the videos to prospective employers, who are now able to get a glimpse of the more human qualities necessary to succeed in retail environments.

Undergraduate Winner
* Lilypad Scales - Amos Meeks, Olin College of Engineering '14
Lilypad Scales, LLC helps wheelchair users manage their health more effectively and maintain their independence. http://www.lilypadscales.com/

2014 B.E.T.A. Challenge Sponsors

Gold Sponsor
Samuel Goldstein & Co.

Silver Sponsors
Pepper Hamilton LLP
Pierce Atwood LLP
Babson Alumni and Friends Network
Babson Alumni Association (BAA)
Babson Social Innovation Lab

In-Kind Sponsors
BizLand, Inc.
Emerging Business Collaborative
Cummings Properties
MassChallenge

About Babson College
Babson College is the educator, convener, and thought leader for Entrepreneurship of All KindsTM. The College is a dynamic living and learning laboratory, where students, faculty, and staff work together to address the real-world problems of business and society--while at the same time evolving our methods and advancing our programs. We shape the leaders our world needs most: those with strong functional knowledge and the skills and vision to navigate change, accommodate ambiguity, surmount complexity, and motivate teams in a common purpose to create economic and social value. As we have for nearly a half-century, Babson continues to advance Entrepreneurial Thought and Action(r) as the most positive force on the planet for generating sustainable economic and social value. www.babson.edu

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Media Contacts:
Michael Chmura, [email protected], 781-239-4549

SOURCE Babson College