B2B Website Agency Speaks to CSUF Marketing Students

SAN DIEGO, Feb. 9, 2015 /PRNewswire/ -- San Diego web design agency Business Principal, Jeremy Durant, will be presenting to student members of the American Marketing Association at the California State University, Fullerton campus on Wednesday, February 11^th from 6-8 pm. During the presentation, titled "Content Conversions," Durant will be giving an overview of best practices for content marketing, as well as discussing real world examples and approaches for implementing effective content marketing strategies.

Durant, Business Principal of San Diego web design firm, Bop Design, said, "The presentation is a great opportunity for the next generation of digital marketers to get insight into practical content marketing. The University does a tremendous job with teaching theory and case studies, and this presentation is a wonderful way for AMA students to close the gap by getting real world examples and specific ways to implement marketing theories."

At the guest speaking event for the AMA, Durant's presentation will cover creating content for organic and paid social media, content marketing channel selection, tips for digital brand promotion, how to remain relevant to a target audience, practical approaches used for business to business firms, and an in-depth look at leveraging content across multiple channels. The guest speaker event is hosted by the American Marketing Association Chapter of CSU, Fullerton and will be attended by 50-100 student members of the organization.

According to its website, the mission of the American Marketing Association at CSUF is to "develop marketing leaders by creating opportunities to build professional skill sets that will ensure our members stand out in their careers." The student-run organization provides real-world marketing workshops, company tours, resources, and networking opportunities for students interested in building a career in marketing.

"The AMA at CSUF is doing a great job of providing future marketing professionals with the additional skills they need to add value to a marketing department or agency. The focus of my presentation is to give them a practical introduction to the ins and outs of content marketing in a professional, diverse environment where the technology is continually changing and evolving," said Durant.

At Bop Design, Durant focuses on building relationships with businesses looking for custom web design, branding, and content marketing solutions. Durant founded Bop Design in San Diego in 2008. The firm focuses on business to business website design, branding, and content marketing. Bop Design has offices in San Diego, Orange County, and Los Angeles. 

More information about the San Diego web design firm and Durant is available on the firm's website: http://www.bopdesign.com.

Photo - http://photos.prnewswire.com/prnh/20150206/174037

SOURCE Bop Design

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